BUSINESS & FRANCHISING
Curves International Recognized as
2009 Franchisor of the Year
T
he American Association of Fran- and commitment.
chisee and Dealers (AAFD) Said CEO Gary Heavin, “We have
announced Curves International, always made every effort to work hand
Inc., as AAFD’s Franchisor of the Year in hand with our franchisees-as part-
for 2009. ners and as friends. The CFA is an
Curves International is the fran- indispensable resource, providing
chisor of Curves fitness centers, the invaluable feedback that allows us to
world’s largest fitness network with serve our franchisees at a higher level.
nearly 10,000 franchisee-owned fitness I am pleased to accept this award in
clubs serving four million women recognition of the collaborative efforts
worldwide. Curves is also one of the of our corporate employees, our fran-
fastest growing franchise companies in chisees and the CFA.”
history. The Heavins opened the first
Notwithstanding the challenges of Curves in 1992, and sold their first
rapid growth and dynamic involve- franchise in 1995. The company is
ment in multiple channels of distribu- headquartered in Waco, Texas. All
tion, the Company has embraced a col- Curves fitness clubs are independently
laborative culture with its franchise owned and operated.
network and has enjoyed a very posi- chisor/franchisee relationship should The AAFD’s Total Quality Franchis-
tive relationship with its members as a work.” ing Awards will be presented during
result. “Curves International, under the the Association’s Annual Franchisee
AAFD Chairman Robert Purvin leadership of Gary and Diane Heavin, Leadership Summit on Thursday, April
cited Curves’ exemplary franchise cul- as well as Mike Raymond, has shown 30, 2009, in San Antonio, Texas.
ture as the primary focus of the tremendous support for the Curves For more information about the
AAFD’s recognition. “Curves manage- Franchisee Association. This has been conference or the AAFD, please visit
ment has encouraged and supported done through funding as well as an
www.AAFD.org. PWM
the organization of an independent open dialogue with not only top lead-
franchisee association, including a ership, but with the various depart-
willingness to engage the association’s ment heads,” said Mary Ella Young,
About Curves
Curves works to help women lose weight, gain
elected leadership.” president of CFA. “Curves has always
muscle strength and aerobic capacity, and raise
“In the 15 years that I have been rep- asked for complete honesty and has metabolism with its groundbreaking, scientifically
resenting franchisee associations, my been very open to criticism when the
proven method that ends the need for perpetual
dieting. Curves works every major muscle group
experience with Curves International CFA felt it was necessary. This never
with a complete 30-minute workout that combines
has been utterly unique,” said Ron dissuaded them from their support of strength training and sustained cardiovascular activ-
Gardner, the attorney for Circuit Fit- the CFA. Quite the opposite; they are
ity through safe and effective hydraulic resistance.
ness Association (CFA). “The company interested and support the transition to
For more information, please visit:
www.curves.com.
has supported a completely independ- being a completely independent and
ent association, both financially, and autonomous group.”
through open and continuous access to Under the wise leadership of com-
About the AAFD
Curves’ senior management and have pany founders, Gary and Diane Heav-
The AAFD is a national non-profit trade association
representing the rights and interests of franchisees
embraced the CFA as a valuable source in, Curves has defined itself as a fran-
and independent dealers throughout the United
of information. That’s contributed to chise system built upon a culture of
States. Formed in 1992, The AAFD is focused on
noticeable improvements in the system collaboration with and respect for its
market driven reform to achieve its mission to
define and promote collaborative franchise cultures
for both the franchisees and the fran- franchisee network, as well as setting a
that the AAFD describes as Total Quality
chisor-exactly how a healthy fran- high standard for customer satisfaction Franchising.
40 PROFESSIONAL WOMAN’S MULTICULTURAL MAGAZINE
www.professionalwomanmag.com
NU
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