The Clorox Company
We make everyday life better, every day.
We make everyday life better, every day. It’s a clear, simple statement of why we’re here, what we
do and the role our brands play in the lives of consumers around the world. Our deep consumer
insights into everyday life help us tap global trends to grow our business. That’s why we’re focused
on four consumer “megatrends” health and wellness, convenience, environmental sustainability,
and a more multicultural marketplace.
“Clorox has always been committed to helping make everyday life better, ever day,” said Erby
Foster, Director of Diversity & Inclusion. “The Green Works
™
line of natural cleaning products is a
positive step in the direction of that ongoing goal. It is an offering we’re exceptionally proud to add
to our portfolio, and one that gives another option to our diverse consumers.”
There’s also Brita
®
water filters, which we’ve started marketing
Health and Wellness Pays Off
differently to deliver on the need for more sustainable options
with Consumers
Our goal is ambitious but compelling: Provide millions of
versus bottled water. This year, we teamed up with Nalgene
®
children around the world a healthier childhood and their
Outdoor Products to encourage consumers to kick their bottled
parents’ peace of mind. To our consumers, health and wellness
water habits and reduce plastic bottle waste. Through the
has many facets, from diet and nutrition to the environment
FilterForGood program, consumers can pledge to switch to a
around them. Recognizing this, we defined our Clorox
®
brand
reusable water container filled with home-filtered water.
promise as “Cleaner World. Healthier Lives
™
.”
Diversity Makes Us More Competitive
We’ve also launched education-based programs aimed at For Clorox, diversity is much more than just an initiative, a set of
reaching families. Three years ago, we started the “Boo to the values or a mission statement. It is a true measure of our ability
Flu
™
” program in just one market. Today, it’s one of the most to grow our organization in a competitive marketplace.
recognized pediatric health outreach programs around, winning
“We believe the ideas and values that shape our employees
the public relations Silver SABRE award in fiscal 2008 and
are as important as what they do,” says Erby. “In turn, this
cheers from parents.
recognition of the experiences and knowledge of our employees
improves the diversity of our products and market leadership. It
Creating a Sustainable Future
Consumers want products that are not only better for the
also fosters employee engagement and retention, a source of
environment in general, but also their personal environment.
competitive advantage in the marketplace for talent.”
From Clorox, they find products that meet those needs.
For more information about Clorox’s environmental stewardship
Our Burt’s Bees
®
brand is a great choice for consumers who
or our culture of diversity and inclusion, visit
want natural and sustainable personal-care products.
www.TheCloroxCompany.com.
And of course, our Green Works
™
line of natural cleaning
products provides an effective option for consumers seeking
plant- and mineral-based cleaners. Underscoring the line’s
environmental friendliness, the Sierra Club has partnered with
Clorox by lending its logo to the Green Works
™
packaging –
the organization’s first-ever venture with a widely distributed
consumer product.
www.TheCloroxCompany.com
Nalgene is a registered trademark of Thermo Fisher Scientific
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