FINALWORD
critical threshold as we are, could cause things to freeze Seek out multiple oppor-
up catastrophically. tunities for productivity im-
On the other hand, if the current challenges are viewed provement
as a call to action to create a sense of urgency, if they Drive innovation harder and
can be a catalyst to get things done now to make op- faster
erations more efficient and productive, more effective Streamline processes,
in delivering value to the customer and more focused removing non value added
on bolstering cash flow, this will maintain the organiza- activities and excess inven-
tional temperature above the critical point. This energy tories
will keep things flowing, guarantee liquidity and prepare Improve focus on measure-
the business well to emerge stronger than ever from the ment systems and key per-
tough times ahead. formance indices
Those businesses and those supply chains that do suc- Focus Cap-Ex investments
cessfully stay above the critical point and learn to thrive on initiatives with short-term
in the face of challenge will emerge leaner, fitter and paybacks in the 12-month
stronger than at any time in the past. To be among them, range
the time to act is now, it is a time to be bold, a time to Maximize flexibility and pro-
look for opportunities, a time for conviction, for leader- tect cash flow
ship and for action. Don’t lose site of longer-term investment plans for fu-
Here are some of the things that you can do to keep ture growth
your organisational temperature above the critical point: And remember, you cannot cut your way back to suc-
Use the recession as an accelerant for action and pull cess; you are going to have to innovate and be creative
forward planned restructuring to thrive and prosper in the face of challenge.
www.chainaonline.com MAY/JUNE 2009 57
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