EVENTUPDATE
Integrated Logis�c Solu�ons for China
4Ð Ü(=#áu
Dajin Logis�cs is a leading Chinese logis�cs service provider
with a broad network in Tier 1, 2 and 3 ci�es and extensive
experience serving both foreign and local clients.
Local knowledge applied to interna�onal standards
Wide China network coverage
Tailor-made supply chain solu�ons
Warehousing, road, rail and barge transporta�on
Project logis�cs, dangerous goods, cold logis�cs
Interna�onal Freight Forwarding
Sophis�cated IT systems
Address: 3000 South Lianhua Road, Minhang District,
Shanghai, China, 201109
Phone: 8621-34306999
Fax: 8621-34305794
Contact person: Sarah Zhang
Email: sarah.zhang@dajin.com.cn
www.dajin.com.cn
A
s the current economic situation
How to operate on a
attests, globalization has tied
the world together in a symbiotic
way where fortunes and hazards are
global playing field
shared. Running a business in this
global context requires a strong focus
on operations and supply chain.
Given the growing importance of China to global supply chains, Dr.
Lei Lei, Professor & Chair, Department of Supply Chain Management &
Marketing Sciences, Rutgers Business School, gave a talk in Shanghai
on “Strategies for Managing Global Operations.” The talk was attended by a
group of visiting Rutger’s MBA students along with industry professionals and former
students.
Based on several case studies of successful global corporation, Lei emphasized several strategies that companies
need to apply to succeed operationally in a global context. These include:
Delivering the right quality/quantity, at the right time, with the best service and price;
Creating value to the customers while improving the profit margin, revenue, cost, and asset utilization;
Improving the velocity without sacrificing quality or service levels.
Lei emphasized that companies need to be efficient and responsive to the market with a high level of service. At
the same time they need to be innovative with their products, working with suppliers collaboratively rather than just
squeezing them on price. In this environment, Lei noted, visibility across the supply chain through good IT systems
is essential in forecasting and reducing inventory. Achieving supply chain excellence requires a delicate balance of all
these factors, made possible by effective collaboration.
www.chainaonline.com MAY/JUNE 2009 47
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