FROM THE EDITOR
Managing Editor & Researcher As we near the halfway mark of 2009, Shanghai‘s
Publisher Carl Pan
late Spring is heralding modest signs of recovery.
Russel Beron
Event Manager Crisis is a word we hope to bury except for the odd
Editorial Advisor
Giselle Yang
day in the distant future when we lapse into tales
Max Henry Photographers to our grandchildren about how “I lived through
Art Director
Grant-Oh! Buchwald
the great economic crisis of 2009.”
How Xu
Jackson Lowen
The stirring of the Chinese economy is evinced
Contributing Writers by commodity prices which show a slight upward
Graphic Designer
Duane Bolinger,
Acco Fang
curve, after dropping off the cliff several months
Gary Bowerman,
ago. Stock markets are showing similar confidence,
Finance Manager Patrick Daly, David Dayton,
along with China manufacturing which expanded
Jenny Kim Chris Deans, Warwick
in April for the first time in nine months.
Circulation Manager
Fahy, Jason Hemens,
On this roller coaster ride, it might not be time
Carl Pan
Tielman Nieuwoudt
for celebration yet, but it feels like the biggest

Editorial Advisory Board
battle is over and we can at least account for the
casualties and begin to regroup. The decimated
Jeff Broadhurst, Vincent Chang, Chris Deans, Marnix Ettema,
U.S. auto industry is one of the unfortunates which
John D. Van Fleet, Jean Luc Laboucheix, JP Sexton,
Aldo Spaanjaars, Yann Teste, Guy Tran
might spell opportunity for SAIC, GM’s state-
owned JV partner.
Our look at China’s retail and distribution
market confirms that the Chinese masses are still
CHaINA Sponsorship
the great hope, luring wounded foreign retailers
For information on sponsorship opportunities
into a different minefield, the Chinese market. The
with CHaINA Magazine, please contact:
challenge from a supply chain point of view is
to figure out what the masses want and then be
Russel Beron
able to deliver it to them fast. In this vein, FedEx
rberon@supplychain.cn
is winning business by going toe-to-toe on price
with local “kuadi” or express providers.
DISTRIBUTION
Counterfeit and illegal supply chains are an
We distribute CHaINA free by direct mail to subscribers
interesting angle to the retail challenge. Even
in Greater China who are involved in all aspects of supply
Microsoft has learned to price their products so
chain management, manufacturing and logistics. Our target
that Chinese consumers can afford them and
subscribers are logistics, warehousing and transportation
directors and managers; sourcing, procurement and
distribute them in ways that limit their risk. Our
purchasing directors and managers; and manufacturing
feature story suggests that taking on counterfeiters
executives at foreign and domestic Chinese companies.
is as much about innovation of products and
For subscription inquiries, please contact:
supply chains, as it is about IP protection. If that’s
subs@chainamagazine.com.
not enough to handle, there’s still the problem of
Contact us to receive a free digital or
getting Chinese consumers to loosen their grip on
print edition of the magazine.
the savings mattress.
CHaINA Magazine is distributed through selected locations
in Shanghai, including hotels, restaurants, business
centers, airport lounges and other key locations.
Comments and Feedback
We welcome feedback and comments about our content or any
issues relating to supply chain management or trade in China.
Please email any comments to: Russel Beron
comment@supplychain.cn
Publisher and Managing Editor
CHaINA Magazine
Chaina magazine’s sponsors:
CHaINA Magazine (ISSN 1992-9668) is published jointly by Painted Horse Media Limited (Hong Kong) and the China Supply Chain Council Limited (Hong Kong). There is no charge for qualified readers to receive subscriptions. Send subscription requests or address
changes to subs@chainamagazine.com. The contents of the magazine may not be reprinted in whole or in part without the permission of the publisher. The publisher is not responsible for product claims and representations. CHaINA is a registered trademark of the
China Supply Chain Council.
www.chainaonline.com MAY/JUNE 2009 5
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