FEATURESTORY
Creative: Publicis Worldwide/Hong Kong - Photographer: Kin Hui
A c W
s
h
i
a
i
l
h
.
d
e

n
T
r
o
e
n

y

o
l

e
t u
a
h
’
r
r
a
e
n
n



s
m
t
h
t
a
o
e r
v
r

e
r
e
i
n

g
a
s
,
b
t


a
o
o
n
u
f
y
t
t
t

h
h
W
e

i
n
F
w g
P
o

,
l
o

r
d
l
d
o
o

k
n
c
s

a
o
a
t
m p
e
p

b
o
i
e
r
n t

e
i
s
t
o
d i
n

. g
b

P .
e
l

A
c
e
s
o
a
i
m
s
e
a

m
e


h
a
a
e
y

l
c
p
h
o

t
a
r
h v
p
e e
o

t
r
U
h
a
N e
t
e


w

W
p o
o
Counterfeit
a
r
l
r
r
d
t
l
d
n

’
s
e
F
f
r
a
,
o

o
s
g d
t
o
e
s

P
t
t
o
r

g
Supply Chains

o
w
g
r
o
w
r
a
w By Gary Bowerman, with Russel Beron
w
m i
n
.
g
w
m

e
f
e
p

c
o
.
i
n
o

n
r
i o
“We should enable IPR holders to get enough compensation, which should deprive
g
t
s m
.


G
b
a
i
the infringer of any benefit and make the consequences for their actions dire,”
e
i
s
Xi Xiaoming, Vice President of China’s Supreme People’s Court
v
t
t
,
e
l
e

b

a

a
u
t


h
g i
t
u
a
“We don’t want to ignore counterfeiting, but for foreign companies …
a
n
i
n l
g
s
s
I’m afraid they should also pay some cost due to the realities of China,”
o
r
t
y

h

c
c
h
a
Gao Feng, Head of China’s Anti-Counterfeiting Unit.
h
i
l
s
i
d

l
m
d

h

o
a
u
r

n
e
f

u
g h
t
e u
u
r n
Counterfeit products cost brand name manufacturers billions of dollars every year.
r

e
i
n
g
.
r
y
These products are fueled by sophisticated supply chains that rival those of “real”
products. This article takes a look at some of those illegal supply chains and what
companies are doing to combat them.
“iPhone, Very Cheap. One thousand kuai.” The hawker approached me at a Shanghai
metro station and stuffed a makeshift flier in my hand featuring pictures of 24 leading
mobile phone models priced from RMB299-3488. Asked the time lag for delivering
an order of one hundred iPhones, he replied instantly: “Tomorrow.”
www.chainaonline.com MARCH/APRIL 2009 MAY/JUNE 2009 33
WFP-PUDDLE-FtC-203x273.qxd 12-02-2009 9:17 Page 1
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64