COMPANYPROFILE
the U.S. come as mentors to help our local team. Over reinvest on our people. So we provide very good training,
85 percent of the managers in China are local and are and a good environment for them to develop their career.
promoted from within. We also try and stay ahead of the competition. FedEx was
the first international express company to serve China.
What’s the biggest success for FedEx in China? FedEx was also the first international express company
EC: Even though the operating environment here is very to set up an Asia-Pacific
challenging, our service level in China is actually as good center here. We are also
as in other developed countries. Another success is that the first international
we are very actively involved in CSR activities in China and company to offer com-
have actively mobilized our employees to participate in prehensive time definite
those activities. domestic service in
China.
I imagine it has been a challenge to win Chinese cus-
tomers in a market where courier costs are so low? Is domestic time defi-
EC: Domestic customers are very demanding, I can’t say nite service the area
that they’re just focused on price, but they definitely know you are targeting for
what they want. So you need to prove to your customers biggest growth?
that the amount of money they spend on your service is EC: Growth potential
justified. of that sector is huge,
partly because we are
How do you differentiate in China from TNT, UPS, small. Also, for domestic
DHL and other express companies? consumption, the growth
EC: We believe that if we treat our people well, then our rate is so fast. Because the Chinese government is pro-
people will provide better service to the customer, who moting domestic consumption, this offers a lot of oppor-
will buy our service and then we can earn more money to tunities for us.
www.chainaonline.com MAY/JUNE 2009 15
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