Dunns’ own servers – is going to
be amongst the safest available
products, with backups maintained
“live” for 12 months before being
available for as long as you’re a
client (but with a slower retrieval)
after that period.
Understanding what has been
offered here, it is hard not to
be enthusiastic. Outside of the
“schools” tag, the logistics, ac-
counting and maintenance aspects
of the service have a value to
all photographers interested in
marketing their images. Even, dare
I say, fine art or reportage shooters
– if you feel that your landscapes
and street scenes have a value,
what Dunns have built here would
Bailey on the other side of the lens and ringflash – © Richard Kilpatrick
make marketing and getting an
income from them a breeze.
Whilst there is nothing new in
Olympus: keeping the
the basic components that make
up the Flex system, the combina-
tion of products and the pricing
suggest that Dunns’ awareness
faith in a new era
of what the photographic market
needs now, and what the photog-
rapher can afford, is very astute. One OF the advantages of now
Overall this logistics pack- being based in the Midlands rather
age will cost a couple of hun- than Scotland is that events in
dred pounds and 6.5% including London are within easy reach, and
cleared payments – that’s covering March saw a light, fun launch from
everything, including credit card Olympus during the PMA period.
charges. The savings for a hard The camera in focus was the new
working schools photographer used e-620 Four-Thirds model, though
to handling the reorders them- there was a chance to experience
selves would be immense, both in the E-30 and E-3 as well. I packed
time and in costs. the car and headed into the city
The next stage will undoubtedly with the E-510 I use along with
see social, events and wedding pho- the usual suspects. Hosted at
tography covered by similar packages Holborn Studios. not only was it a
(within minutes of being introduced pleasant run in on a brisk March
to the system, I was already envisag- morning, they even had secure
ing ways in which I could use it to parking for visitors.
market my own photography), and Olympus occupy an interest-
with the team at Dunns developing ing position in the marketplace
and evolving the system constantly, currently and it’s one that ties in
photographers will be presented with nicely with their historic brand
new marketing opportunities for identity whilst many manufacturers
some time yet. have abandoned such distinctions,
Á or even disappeared from the
market altogether. The sense of competition head-on. The 620 of- a quarter the size of a full-frame
confidence and enthusiasm is pal- fers E-30 performance pretty much, chip (2X factor) and as such is
pable in the Olympus team and the but in a more consumer-friendly already carrying a high pixel den-
brand. The cameras are definitely package and I would definitely sity – is going to be developed in
evolving into a very comprehensive place the E-30 as the model I the direction of dynamic range and
range within that framework as would choose out of the range. For performance rather than increases
well, which suggests that Four- someone looking at this consumer in resolution. 12Mp is essentially
Thirds will be around for some time level camera, though, the competi- where Olympus sees the range
yet. tion is fierce - Olympus have some sitting, and this is a refreshing ap-
The newcomers; the E-30, E-620 strong opinions on where they’re proach given the often infuriating
and recently announced E-450, going to take the brand. megapixel races in other systems.
don’t quite hit the established The LiveMOS sensor – which is The Zuiko digital glass is carefully
28
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