book more work
Digitally printed coffee-table books – slim, relatively inexpensive alternatives to
full blown albums – offer a way to add entirely new services to your wedding
and portrait price list. Why sell one album when you can sell ten?
G
ROWTH in recession is www.loxleycolour.com Loxley: coffee table
often down to being the book prices start at
best value in your field. £35+VAT
It is reported that ‘micro
stock’ photo libraries are enjoying
a boom as clients turn to them for
images at low dollar fees.
People do not stop spending
money in a recession, they just
spend it differently. And they do
not put life on hold. The recent de-
cision by the Church of England to
remove prior attendance require- at first glance. A 12 x 12" 22 leaf
ments for couples wanting to be 44 side book will cost £129+VAT.
married in attractive churches has However, you can then order 8
resulted in more such weddings on to the hinge, so that panoramas x 8" copies at £99+VAT for two,
booked for 2009 than ever. and large groups can run across a £65+VAT (per two further). Get
MPA photographers can probably spread without disappearing into four 8 x 8s, it brings the order to
guess why this has not resulted in The costs are modest enough the ‘gutter’ or risking having the £293+VAT and kicks in a Spring
increased business, though many for the studio to offer packages book spine broken by people trying season promotion giving away
report they are fully booked for which include not one single wed- to press it flat. eight 4 x 4" minibooks free with
the year. There has also been an ding album, but a set of identical This new range of lay-flat coffee the deal. A package with one main,
increase in the number of ‘photog- coffee-table book albums. They are table books is called Infinity, with four ‘family’ and eight ‘thank you
raphers’ offering wedding coverage slimmer, lighter, easy to post and prices starting at £65+VAT (10 giveaway’ books should be a com-
and a drop in average prices paid. copies can be kept shrink-wrapped pages, 20 sides, 10 x 8" landscape pelling deal for a hesitant prospect.
for future generations to enjoy or portrait). With Loxley and SIM2000 alike,
Fighting back in new condition. Since they can you won’t see any prices on the
be printed on a digital press with Pricing books website unless you are a registered
To retain bookings threatened by semi-automatic binding (handmade photographer client. This means
the influx of low-cost part tim- for more expensive options) second Loxley’s price for the new Infinity your customer has absolutely
ers, professionals need to have and subsequent copies normally books does not go up much with no access to the design engines
compelling products to offer. The cost less, just like series runs of size and pagination – £80+VAT for (downloadable Mac/PC page layout
page-design wedding book has photo prints. 20 pages, 40 sides 10 x 10" for ex- systems in both cases), product
been one of these for the past few By offering the bride and groom ample – but does not go down, as specificationss or pricing. This is in
years, pioneered by GraphiStudio not only their own album, but cop- yet, with quantity. For their regular sharp contrast to the old situation
and initially aimed at the £2,500 ies for both families, a ‘friends and Coffee Table books, they have been with so many ‘pro’ labs where the
spend client. workplace’ one to hand round, and running a half-price deal for all prices paid by photographers could
The latest move is away from wrapped copies to keep for future subsequent copies. easily be found by all comers and
the substantial, big, luxury book as family you can introduce a package A 10 x 10 30-pager, one of the Spicer Hallfield albums sat on the
a one-off. Instead, the photogra- which justifies a four-figure book- best options for a wedding with shelves in Boots.
pher can offer a ‘publication’ which ing but still looks lean and mean in 60 page sides to design, costs It is still best to price such
might be created using an on-line terms of value for money. £65+VAT for the first copy but products into a package, and not
service such as Blurb or Lulu. While Loxley’s latest innovation – only £37.50+VAT for each extra to offer them individually. The web
these are pretty good, they lack claimed as exclusive, though we copy. Just £215+VAT secures five photo-book production services are
the detailed touches to set them know how fast others catch up – is copies, which if offered in a ‘short now enjoying a real boom in sales,
apart. SIM2000 (a service open a printable polyester strip bonded attendance’ wedding package at a family photographers and hobbyists
only to professionals, and vetting to a heavy weight paper page. This critical £990-ish price break could use them, and their costs are well
new client applications as rigor- very flexible, durable strip forms be the kind of value to pull clients enough known.
ously as GraphiStudio) will provide a hinge into a lay-flat spine. The away from spending £500 or so on By sticking with specialists –
coffee-table hardback cover books page design image file is printed CD-only coverage. photo labs like Loxley and SIM2000
containing real photo paper pages SIM2000’s prices look higher who have moved into digital
in place of litho-style paper, and SIM2000: add two more medium printing and acquired bookbind-
their books are delivered in cloth- sized books to this www.sim2000.com ing and album making skills – you
lined black presentation boxes. bundle all for can feature low-cost, high value
These – as with the various under £300 coffee table books in your wedding
ranges from Loxley Colour – are +VAT or portrait portfolio options while
clearly not the same product as keeping 80% of your takings as a
the internet DIY books and have a working margin.
wider range of binding, cover and – DK
internal features. null
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