59-62 HOT TUBS:SPN Master pages 11/3/09 23:43 Page 3
spnfeature
Sundance spa range
out of administration
Sundance Spas, one of the best known Management group had 30 dealerships best year with sales 20% up year on year. It
and respected brands in the UK specialist throughout the UK. was our best year ever and proves there’s
trade is to come out of administration Now, a new business launched from the a market out there.
with a new structure. Cheshire Sundance Spa dealership Alfresco “We’ve been able to help as many
Approximately 10 dealers have kept Life Ltd, plans to build the business back dealers as we can to keep trading with
trading in the Sundance range since the gradually to the maximum of 30 to 40 stock out in the market. There have
distribution business hit the rocks and dealers nationwide. been a few casualties and that has been
went into administration last November Glenn Squire from Alfresco Life said: a shame.”
and the collapse of some dealerships. ”We have always had faith in the brand He said that even with the distribution
Sundance Spas which with its sister brand and we have always done really well with business in administration, Alfreso had been
Jacuzzi, is part of the US Apollo Sundance Spas. In fact, last year was our working hard and “getting out there”.
“We have a large showroom to display
the Sundance range and what has always
struck me is that people come in and when
they first see the spas they see something
with is clearly of great quality and style,”
added Glenn. He added that there was a
need to support the existing dealers and
then gradually build the distribution
network back up to up to a maximum of
40 throughout the UK.
“We don’t want to be rushed and the
key thing is there is a real demand for the
Sundance brand of that I am sure. All the
dealers are aware of our plans and how we
want to structure the business and support
them. The range is unique and has such
quality. It is clearly at the top end of the
market but that gives it an advantage
because that is where the real steady
demand is.”
ALFRESCO LIFE LTD
telephonesolid 01260 222 871
envelopeback info@alfrescolife.co.uk
pc www.alfrescolife.co.uk
TOP: Sundance Spas still have pride of place in the Alfresco Life showroom
THIS & RIGHT: Glenn Squire says that when people come into the showroom they are stunned
by the quality of the spas.
Visit our website at www.swimmingpoolnews.co.uk
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APRIL 09 swimming pool news 61
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