Air 9 v2 9/3/10 17:50 Page 52
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Bristol airport
Bristol eyes the
Charter and Middle East growth
The route network from Bristol airport will
expand this year as charter operators add new
services.
bigger picture
Viking Airlines will base aircraft at Bristol for
the first time this summer, serving destinations
such as Skiathos, Kefalonia and Crete.
In the winter Tui is also adding a flight to Luxor
to join its existing Sharm el Sheikh service, as
well as increasing its capacity to Monastir and
Bristol airport captures only a third of the passengers adding Antalya for the first time.
from its region, but it aims to increase that figure with
EasyJet and Ryanair have also added new
a series of developments starting today. By Chris Gray
European routes and Brussels Airlines has added
a third daily flight to the Belgian capital.
Aviation director Shaun Browne said the
BRISTOL airport today unveils Aviation director Shaun overall increase meant there was capacity for
a new brand identity as it Browne (below) believes the passenger numbers to grow 10% this year.
prepares to announce a series of rebrand, combined with the Browne said the airport was also talking to
infrastructure changes that will airport’s 80th anniversary in Middle Eastern carriers about starting a service.
improve passengers’ experiences. May and the opening of a series of infrastructure This would allow the airport to offer scheduled
The airport is dropping the word “interna- improvements from this spring, will help in- long-haul destinations to the east, as well as to
tional” from its title after 13 years and replacing crease Bristol’s share. the west, which it does now with Continental’s
it with the slogan “Amazing journeys start here”. New York service.
It said the name change reflected the confi- Walk the line Agents will be crucial in helping Bristol make
dence of the airport that the growth of its route Chief among them will be a £12 million walkway the most of its improvements, said head of sales
network over the last decade meant it no longer (above left) linking the terminal and marketing Jason Wescott.
needed to stress its international range. to eight more aircraft stands Much of the airport’s expansion is coming
In 2000 the airport handled 2.2 million on the western apron. Other through tour operators, not just no-frills and
passengers and served 50 direct destinations. developments include a £2 scheduled airlines, meaning the airport relies on
This year, around six million passengers are million “walk-through” duty sales by agents in the south-west.
expected to pass through the terminal, travelling free store (top right) that will It already regularly visits agents to promote
to or from 114 destinations worldwide. showcase regional products charter flights as well as its scheduled Continen-
International services at the airport far from a “Best of the West” range. tal service to New York, and offers special deals
outnumber domestic routes, and it has the third An upgraded fast-track security on parking with some operators.
highest number of international customers lane is being developed and a Wescott said: “Over the past 15 months the
outside London – behind only Manchester and new fleet of buses will begin travel trade has been in a tough spot, but it
Birmingham. operating an improved is now time to be positive. We will show
However, the airport captures only 35% of the Flyer service between agents everything that is happening and
17 million air journeys the south-west region Bristol and the airport, show them we are bringing in new products
generates each year, with the rest lost to London. which has no rail link. and new airlines.”
52 12.03.2010
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