p12 news Mar12 10/3/10 18:27 Page 12
news world cup report
ttglive.com
FAM TRIPS.
Zambia pushes
SA connections
ZAMBIA is planning to run a
series of fam trips after the
World Cup to remind agents
of its proximity and good
flight connections with South
Africa.
Donald Pelekamoyo (left),
Zambia Tourism Board mar-
keting manager, said the
World Cup was a great opportunity for his country.
Tourism bounce: South Africa president Jacob Zuma says tourists will be safe at the World Cup, which is set to boost tourism “If you are going to the World Cup, it’s easy to
go to Victoria Falls (below) and also to see
Zuma: We’re ready
wildlife. Several tour operators have increased
the profile of Zambia in their brochures,” he said.
A trade campaign is underway to highlight the
possibilities, with European roadshows before
to protect tourists
and fams after the tournament.
“Our intention after the World Cup is to initiate
a number of fam trips to increase awareness of
our tourism product,” said Pelekamoyo.
Gary Noakes.
They will come to South Africa safely and leave “Holding the roadshows before the World Cup
THE TRAVEL INDUSTRY can send customers to South Africa safer.” is a good way to start our campaign. We have a
South Africa for this summer’s World Cup South Africa has built new stadia and a new lot of national parks and adventure activities
confident that they will be safe, the country’s airport at Durban for the tournament and hopes such as white-water rafting, bungee jumping,
president has said. the country’s travel industry will benefit from a elephant-back safaris and quad biking.”
Visiting Wembley Stadium during his visit to “bounce” after the event in June and July. In the Timothy Mushibwe, Zambia Tourism Board
the UK, Jacob Zuma said that concerns over the last week, the four-day World Sport Destination chairman, called Zambia “the best-kept secret on
country’s high crime rate were misplaced. Expo will take place in Johannesburg, highlight- the continent”, which offered a true African ex-
Zuma said the world should not forget that ing the growing importance of sports tourism. perience.
South Africa had held global tournaments However, there has been criticism that “Victoria Falls is the historic attraction but
before, including the 1995 Rugby World Cup and hoteliers and operators had hiked prices too there are 40 other waterfalls that are much more
the Cricket World Cup in 2003. far during the tournament itself. spectacular,” he said.
“It was always expected that people would Zuma did not address this issue, but said com- “We have six game reserve areas and we are
have concerns, but we have worked very hard pletion of the tournament’s major projects ahead looking after our wildlife heritage to make sure
and that includes the question of safety,” he said. of schedule had silenced some of the critics. we preserve it for future generations.”
“The fact is that we have brought down crime “We finished some of the stadia four months
already. We are confident when we say we are ahead of time. We can say without fear of con-
ready – we are ready to protect those who come. tradiction we are ready, if not more than ready.”
SECURITY.
Andy Holt, lead on football matters for Eng-
UK police praise
land’s Association of Chief Police Officers, said
the meeting, held during Jacob Zuma’s visit to
safety planning
London, had clarified the situation.
“I am now entirely confident that we have all
the ingredients for a safe and successful World
A TOP UK police chief has said that he is “entirely Cup and that we will enjoy it,” he said.
confident” visitors to the Football World Cup will Meanwhile, a South African Tourism survey of
be safe. 350 travel businesses found that 70% of respon-
A two-day summit at the headquarters of Fifa, dents saw the events as a springboard for the
the world cup organisers, in Zurich, thrashed future – but the remaining 30% did not think
out last-minute concerns over crime about the South Africa was ready to host the event and
tournament. were eager “to see the back of it”.
12 12.03.2010
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