CGT 9-10 23/2/10 16:14 Page 39
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cyprus, greece & turkey knowledge
Measuring up Turkey comparisons
Shopping basket prices
Bulgaria £39.12
ys
Spain £44.84
Egypt £60.76
estige Holida
Pr Croatia £62.44
Prestige Holidays recently added the Select Maris Resort in Marmaris Greece £63.42
Portugal £64.21
is still a key destination for this summer. Malta £64.95
Cosmos was doing this by expanding its Cyprus £72.42
range of resorts, adding more departure days Turkey £75.21
for clients wanting greater flexibility, and
meeting the demand for more family rooms.
Source: Post Office. Prices are for a “basket” of
Metak Holidays managing director Akin
eight tourist items and are based on exchange rates
Ors estimates that prices in Turkey have
on January 4, 2010
risen by 25-30% rather than the 44%
ys
claimed by the Post Office. Turkey prices
“It’s not as cheap as it was, particularly in Cup of coffee £2.24
the big resorts, but still not as expensive as Heineken £2.24
Anatolian Sky Holida Spain or Greece” he said. Coca-Cola £2.24
“But it has not really had any impact on Mineral water £0.51
said marketing manager Nicky Shafe. bookings. Turkey is still popular, particularly Suncream £5.59
“I disagree with speculation that Turkey with families who are demanding more all- Insect repellent £1.79
no longer offers good value for money. The inclusive holidays in good-quality properties.” Cigarettes £2.46
package price for a week’s stay in a five-star, Ors warned agents to beware of opting for Three-course meal
all-inclusive property leads in at about £750.” all-inclusive deals in cheap hotels. for two, with wine £58.14
Shafe’s comments are backed by Wings “Some hotels at the lower end are describ-
Abroad UK sales manager Chris Mansell. ing themselves as all-inclusive but there are Total £75.21
“Some prices on the street have gone up but so many restrictions that you risk ending up Source: Post Office, based on January 2010 exchange rates
Turkey still offers a good deal overall,” he said. with unhappy customers,” he explained.
“There is much trade chatter about the High demand for the peak season has
high demand harming accommodation stan- forced Holidays 4U to widen its search for
dards. In some cases, this is true – and with extra accommodation.
USEFUL WEBSITES
less scrupulous operators signing up ‘rooms Managing director Karen Vyse explained:
■ gototurkey.co.uk
over the disco’, it is not surprising.” “Our main contracting was done before No- ■ anatoliansky.co.uk
But Mansell stressed that Wings Abroad’s vember. We have had to add beds for July
■ youtravel.com
Turkish ownership meant it had the clout to and August but they are not necessarily in
■ prestigeholidays.co.uk
■ wingsabroad.co.uk
get good deals in quality accommodation. the resorts we wanted. Rather than opting
■ cosmos-holidays.co.uk
Cosmos product and commercial manager for poor-quality accommodation in Mar-
■ metakholidays.co.uk
Gemma Carroll also believes that Turkey is maris, for example, we chose Icmeler where ■ h4u.co.uk
in for another bumper year. we could find suitable accommodation.”
■ olympicholidays.com
“Dalaman sales are up by 19% year on Olympic Holidays’ expanded Turkey pro-
year,” she said. gramme includes 28 new properties and the
“Antalya and Bodrum are also on par with addition of flights to Antalya from Gatwick, ■ Are high prices affecting your Turkey sales?
last year’s figures, which shows that Turkey Birmingham and Manchester. Let us know at ttgletters@ttglive.com
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