p28-29 MS Feb26 23/2/10 16:45 Page 28
knowledge
ttglive.com
Mystery Shopper
from Swansea
The mystery shopper visited two agencies in Swansea on a Tuesday afternoon.
They then selected two websites, including a sponsored link, from a Google
search for “five-star holiday in Athens”
This week’s challenge:
The mystery shopper asked for seven nights in Athens
for a couple wanting a five-star hotel with a spa close
to the tourist hot-spots. Travel in April 2010.
CHALLENGE AT A GLANCE.
Who: Budget: £1,000 Where: Athens
Seal the deal
Big screen: A popular form of City break: Greece isn’t just Sport focus: Because of its Winter warmer: Bear in mind
entertainment to experience in about archaeological wonders, diverse landscapes, Greece also that as well as being an obvious
Greece is the open-air cinemas it also has fantastic coasts, offers something for the sports summer destination, Greece
which can be found in most imposing rocky massifs, caves, enthusiast. Tell clients about also makes for a good winter
Greek cities during the spring and gorges, which are all worth rafting, kayaking, canyoning destination with limited
and summer seasons. escaping the city to experience. and mountain bike riding. amount of rainfall.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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28 26.02.2010
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