p21-24 Selling_Car Feb10 22/2/10 13:02 Page 24
Caribbean trade support
perhaps a family Caribbean week or an in-store
beach party, then we are always happy to talk
about ways we could help make the event
come to life including incentives for agents and
giveaways for clients.” Giveaways could be
beach towels, sun cream, Penguin books (to
promote the holiday book group at the Verandah
Resort & Spa), free catamaran tours and even
free overseas weddings.
■ Elite Island Resorts encourages agents to use
the photography from its image library
(www.resort-marketing.co.uk) in their own
posters, marketing leaflets and websites.
Trade tel: 01245 459 900
Email:
graham@resort-marketing.co.uk
OCCIDENTAL HOTELS & RESORTS Many suppliers can provide rum and cake for themed events
How suppliers
Occidental can send a sales rep to travel and
have helped you
wedding shows organized by travel agencies to can offer a $250 spa/resort credit when the
help promote the day. The sales rep will supply customer books a concierge room or higher.
I contacted Elite Island Resorts dedicated Occidental wedding brochures, plus Trade tel: 020 7590 0210
to ask for help with an in-store individual hotel and destination brochures. Website:
agencysales@sandals.co.uk
Caribbean promotion. They On the day, giveaways can include pens, travel
provided us with some great collateral clocks, leather wash bags and luggage labels SECRETS AND DREAMS
including rum cake for our customers. They while the possibilities for prizes range from ■ The AM Resorts brand, covering Secrets,
also motivated my staff by giving us a booking bottles of rum, cakes and sweets to high street Dreams and Zoetry Wellness & Spa Resorts,
incentive – any agent who made a booking to vouchers and holiday accommodation. The supports agents at travel/wedding exhibitions
an Elite property received £50 in high street hotel chain can also help with tailor-made by providing marketing collateral or brochures
vouchers and went into a prize draw to win a window displays and in-house posters. and in some circumstances financial contribu-
seven-night holiday. The team even offered Trade tel: 01245 459 908 tions. Danielle Goodacre, sales and marketing
to come along on the day to help us – they Email:
agents@occidentalhotels.co.uk executive, says: “If there is a local show agents
provided us with a friendly ‘can do’ approach wish to attend they should get in touch and ask
and we worked together to make the IBEROSTAR for our help. Providing it’s a worthwhile oppor-
Caribbean promotion a success.” ■ Iberostar Hotels & Resorts works with tour tunity, we will help out in one way or another.”
Carrie Roberts, manager, Premier Travel operators to carry out co-operative marketing ■ The company also organises fam trips and
initiatives directed at agents. These include offers special rates for agents to experience the
We recently held a travel show at training, roadshows, presentations and e-shots. product on their own holidays.
The Swan Hotel in Bedford and ■ The hotel chain also promotes individual fam Trade tel: 020 8874 8333
Almond Resorts provided us with a trips by offering favourable rates to agents Email:
danielle@carahotelmarketing.com
free room upgrade for anybody booking wishing to stay at an Iberostar property.
from the show. They also provided banners, Trade tel: 020 8213 3077 SUNSET RESORTS
pens and balloons to decorate the display. Email:
aishling.mcloughlin@iberostar.com Sunset Resorts in Jamaica along with Coconut
We were very impressed with the training Bay Beach Resort & Spa in St Lucia offers
that we were given to ensure we were all REX RESORTS posters, flyers, CDs, pens and goody bags (with
aware of the Almond product. They are very ■ Agents can request a visit from the rex T-shirts, rum and hot pepper sauce) and occa-
proactive when working with travel agents, resorts sales team, which visits travel agencies sionally gives accommodation stays as a prize.
which is great.” around the country throughout the year for Trade tel: 01582 792 260
Sue Alexander, sales director, training and to assist with queries. Special Email:
sales@group-promotions.com
Eagle Executive Travel offers are often available for window displays.
■ The resort chain attends the major trade SUPERCLUBS
It can be quite rushed when you shows, usually in conjunction with one of the ■ SuperClubs is willing to co-share stands at
meet tourist board representa- Caribbean tourist boards, where it distributes local and national wedding or travel shows.
tives at roadshows so the St Kitts information and giveaways, and runs The Breezes resort operator supplies brochures
tea parties are a great idea. There’s plenty of competitions with accommodation prizes. and banners and assists with hosting the stand.
time to chat and get to know the reps, while Giveways include pens, lip balm and mugs. ■ Look out for SuperClubs at roadshows near
asking individual questions and tucking into Trade tel: 020 8741 5333 you, from TTG and CTO roadshows to the Travel
a nice spread of tea and cake.” Email:
sales.mriuk@rexresorts.com Counsellors Conference. SuperClubs is also a
Sally Warwick, senior travel consultant, partner for the Jamaica tea parties.
Carrick Travel SANDALS AND BEACHES Trade tel: 020 8339 4150
For agents attending wedding shows, Sandals Email:
info@superclubs.org
24
TTG Knowledge – February 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44