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knowledge
ttglive.com
Mystery Shopper
from Stroud, Gloucestershire
The mystery shopper visited two agencies in Stroud on a Wednesday
morning. They then selected two websites from a Google search for
“Malta holiday 2010”
V
isit Malta
This week’s challenge:
The mystery shopper asked for 10 days in Malta
for two people staying in a five-star hotel near
or on the beach, in June 2010.
CHALLENGE AT A GLANCE.
Who: Budget: £1,400 Where: Malta
Seal the deal
Drive time: Driving is easy Go to Gozo: Trips to Gozo from Catch a carnival: A nice time Music tip: Opera fans should
in Malta as road signs are in the mainland are easy thanks to to visit is February for Carnival. visit in March as the Manoei
English and cars keep to the left. a regular ferry service taking 20 It takes place from the 12-16th Theatre hosts the BOV Opera
Therefore encourage clients to minutes each way. A seaplane and locals dressed in costumes festival from the 17-24th. Suggest
hire a car and get the most out also links Grand Harbour in Val- gather in Valletta for the pre-booking tickets for your
of their holiday. letta to Mgarr Harbour in Gozo. festivities and fireworks. clients to avoid disappointment.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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30 15.01.2010
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