p20 ops Jan15V2 12/1/10 15:53 Page 20
news operators
ttglive.com
LAUNCHPAD.
Premier Holidays
Australia & NZ 2010
Premier Holidays has
expanded its latest Australia
& New Zealand brochure
due to strong demand.
Additions include a seven-
night self-drive tour from Brisbane to Cairns via
the Whitsunday Islands, and the inclusion of y
two pages of luxury boutique hotels in New
ompan
Zealand, plus new properties on Rarotonga and
e C
Aitutaki in the Cook Islands.
e
ntur
d
v
The A■ trade.premierholidays.co.uk; 08444937900
Thomas Cook
Wintersun 2010-11
This first-edition brochure
Adventure sector
features the Thomas Cook
Style Collection for the first
time, Dalaman and Bodrum,
‘to treble by 2013’
plus new hotels and resorts
in the Canaries, Benidorm and Egypt. There are
£100 early-booking discounts and free kids
Gemma Greenwood.
given that the average price per
places available. Prices lead in at £259 per ADVENTURE agency managers have head of an adventure holiday is
person for seven nights half-board at the four- been urged to designate one of £1,200, compared with £300-400
star Iberostar Belisaire in Hammamet, Tunisia, their staff an adventure specialist for a standard package.
departing Gatwick on December 11. after new figures revealed the “We pay commission of 10% up-
■ thomascookworld.com; 0871 230 2399 sector is set to treble in the next wards, but it’s not the percentage
three years. agents should focus on, more the
Airtours Colin Stump (pictured, inset), high cost of the holiday, which often
Winter 2010-11 managing director of Tui subsidiary The Adven- includes high-grade hotels and food,” said Stump.
Children are a key focus with ture Companies, said former backpackers would Stump said the percentage of sales generated
the family-orientated Sunstar be ideal for the role, but any agent could take through agents rather than direct differed from
resorts operating through adventage of the forecast growth. company to company but he had seen “resilent”
the winter. Free kids places He was speaking after the release of the performance from independent agents, as well
and early booking discounts of £100 will be Passport to Adventure Industry Trend Report as Tui’s agencies.
offered on a range of properties. Prices lead in 2010, commissioned by The Adventure Compa-
at £169 per person for seven nights at the four- nies, which comprises seven operators.
star Benalmadena Palace, Costa del Sol on a The report revealed that consumer participa- Passport to Adventure report: the findings
self-catering basis departing Manchester on tion in adventure travel was predicted to ■ The UK outbound tour operator market
November 25, based on four adults sharing. increase by 70% according to a YouGov survey. consists of 200,000 passengers per year
■ thomascookworld.com; 0871 230 2403 This presents an opportunity for “motivated ■ Since 2006, average spend has increased
travel agents” to start selling adventure travel by 21% from £987 to £1,198 per person
Sunvil Holidays now, said Stump. ■ Participation in adventure travel
Real Greece 2010 “This report reveals astonishing potential predicted to increase 70% over next
Holidays to the Dodecanese growth numbers and the market is tipping three years
islands are included for the – adventure travel is no longer for the elite few ■ Participation in activity/off-the-beaten-
first time. Flights from but for a much higher percentage of the general track/special interest breaks to double
Bristol to Kefalonia and public,” he said. over the next three years
Skiathos have also been “Agents need to look at the local demograph- ■ Participation in eco/ethical/discovery
added. Sunvil is also offering special interest ics and look to professionals in their twenties to holidays to treble over next three years
holidays including painting weeks, available on thirties, middle-class families and the active ■ 61% of small group adventure customers
Alonissos, Ikaria and Samos, priced from £180 over-50s who are looking to spend the kids’ in- will repeat
per person as an add-on or from £725 per per- heritance on a trip of a lifetime.” Target customers: single professionals,
son for a seven-night package (Samos only) Stump said the latter group offered the most active affluent families and over-50s
including flights, B&B and transfers. potential given they preferred the “reassurance” Destinations: India – Kerala and Rajasthan,
■ www.sunvil.co.uk; 020 8758 4747 of booking with a travel agent. Camodia/Vietnam/Laos, Turkey, Morocco
Commission-earning potential was good too
20 15.01.2010
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