p6-7 News Dec18 16/12/09 21:31 Page 7
ttglive.com
turn-of-year promotions news
Cook holds out Hays to harness X Factor
until Boxing Day
HAYS TRAVEL is drafting in former X Factor But the radio H Factor competition and press
contestants to help launch its turn-of-year campaign promoting agents would focus on
THOMAS COOK is sticking with the traditional campaign, which will also promote individual messages around low prices and customer
Boxing Day launch for its turn-of-year agents in their local area. service, she said.
television campaign. The agency chain is running an “H Factor” Hays celebrates its 30th anniversary next
It believes the day after Christmas is the best radio campaign in January to encourage people year and its radio jingle has been broadcast on
time to start the marketing drive as customers to send in their versions of the Hays jingle, with north-east stations throughout that time.
are not prepared to think about holidays a holiday in Sharm el Sheikh as a prize. Curran said she believed Hays’ campaign was
before then. It will be launched in the only one by a
However, 10 new Thomas Cook brochures hit Newcastle and Middles- major travel firm to
the shelves of agencies yesterday as the travel brough by former X Factor promote individual
giant kicked off its new year sales drive. contenders Ethan and Same agents in their local
The company’s new family brochure, Difference (pictured), who area.
AquaMania, and the Thomas Cook Style will be wearing hoodies in As well as appear-
Collection have debuted in hundreds of shops Hays’ orange brand colours. ing in local newspa-
across the country. Marketing manager pers, agents will also
Cook’s Weddings brochure has been updated Helen Curran said Hays had be featured in bill-
to include new programmes in Cuba, Florida, delayed its television boards in the region.
Las Vegas, Kenya, Cyprus, Turkey, Malta, Italy advertising until later in the “We wanted it to
and selected islands in Greece. year because it expected be personal, and to
The All Inclusive brochure features seven new 2009’s late-booking trend help motivate the
properties in the Balearics, six in the Canaries, to continue. agents,” said Curran.
four in mainland Spain, 16 in Turkey, 12 in Greece,
two in Egypt, two in Tunisia and one in Italy.
Thomas Cook has also introduced All Inclusive
Plus which highlights the best properties within
its programmes.
SAVE
WIN EVERY WEEK
*
FOR 10 WEEKS!
Holiday Cottages
53 %
1
st
week = 10 bottles of Beringer®
BOOK BY 31
ST
JANUARY
2010 FOR 2010 &
to give away to 10
2011 HOLIDAYS agents;representing our
returns to screens
Beringer® partnership
2
nd
week = 9 pairs of theatre
tickets to a stunning
HOLIDAY COTTAGES GROUP is launching its first
show; symbolising our
fantastic entertainment
television advertising campaign in three years on
Boxing Day, targeting domestic holidays. W
ANDALS EMERALD BAY
54
other prizes
3
rd
week = 8, 2GB iPod shuffles
IN
a week at S
signifying our in-suite
It took the decision to launch the campaign
facilities
after UK sales this year rose 12% on 2008.
4
th
week = 7 pairs of tickets to
All Butler All Oceanfront All You Could Ever Imagine
The campaign (pictured below) will promote
a UK theme park;
ANNOUNCING
representing our Pirates
the Cottages4you brand and aims to highlight
the New Sandals
Great Exuma, Bahamas
Island Waterparks
Emerald Bay
the benefits of a self-catering holiday by 5
th
week = 6 spa treatment
focusing on the experiences guests take home
et on a secluded white-sand beach on the Great Exuma Island of the
vouchers; symbolising
Bahamas, Sandals Emerald Bay raises the bar of luxury in the Caribbean.
our Red Lane® Spas
with them, such as relaxation and freedom. Some of the resorts incredible facilities include:
6
th
week = 5 fine dining
The company, which started selling through t 183 rooms and suites, including t Five gourmet restaurants
experiences; to
the trade last year, will run the campaign on
beachfront villas t Fully equipped tennis centre with
represent the gourmet
t All accommodation with exclusive six courts
dining options
Sky and regional ITV as well as on London
Butler Service t Five bars
t 18-hole Greg Norman golf course
^
t Red Lane® Spa
^ 7
th
week = 4 XBOX 360®
Underground, newspapers and online.
consoles; symbolic of
XBOX 360® Game
WIN A TRIP OF A LIFETIME TO SANDALS EMERALD BAY
Garages at the resorts
PLUS 54 other incredible prizes up for grabs!
YOU COULD
8
th
week = 3 Wii Fit consoles;
WIN EVERY WEEK FOR 10 WEEKS!
Starting 16
th
December and running for Pineapple or Royal Plantation resort
symbolising the sports
10 weeks, we’re offering you “a taste of from 16th Dec 2009 to 28th Feb 2010,
and activities available
Sandals & Beaches”, through the chance to complete the online training programmes
9
th
week = 2 weekend stays for 2
win one of 55 incredible prizes. for each brand and log your bookings on
To enter the weekly draw, simply make a
in a boutique hotel;
www. sellingsandals.co.uk.
booking to any Sandals, Beaches, Grand
representing luxurious
suites
For further information please contact your Business Development Manager,
call Agency Sales on
10
th
week = 1 seven night Butler
020 7590 0210, email agencysales@sandals.co.uk
or visit
Suite holiday to
www.sellingsandals.co.uk
Sandals Emerald
Terms and conditions apply. Incentive valid for bookings make between 16 Dec 2009 to 28 Feb 2010, for all travel dates to
Sandals, Beaches, Grand Pineapple or Royal Plantation. Online training for all 4 brands must be completed by 28 Feb 2010.
Bay; so that you can
All bookings must be logged to be eligible. Applicants must be 18 or over. Winners will be picked at random each week from experience the amazing
all entries received. Winners will be notified in writing no later than 12 Mar 2010. Illegible entries or those not in accordance
with the rules will be disqualified. For full terms and conditions on each of the prizes please see the specials page on www.
Butler Service
sellingsandals.co.uk. *Book by 31 Jan 2010. Travel by 19 Dec 2011. Discount off accommodation only. ^ Payable locally.
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