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knowledge
ttglive.com
Mystery Shopper
from Chelmsford, Essex
The mystery shopper visited two agencies in
Chelmsford and then selected two websites from
a Google search for “cruising in the Middle East”
aribbean
al C This week’s challenge:
R
o
y
The mystery shopper asked for a cruise
for two people around the Middle East
for a maximum of 12 nights, travelling in
January or February 2010.
CHALLENGE AT A GLANCE.
Who: Budget: £3,000 Where: Middle East
Seal the deal
Gulf on stream: Cruising is Dubai at the double: Dubai is Cost control: Some of the Swanky discounts: Many
great for clients who want to see becoming a major cruising hub, destinations in the region can customers may want to combine
more of the Middle East and Gulf with lines offering a growing be a bit pricey so going on an a cruise with a few days’ stay in
region as they can visit several range of itineraries. It is also all-inclusive cruise will help a swanky Dubai hotel, especially
destinations that would be well served by airlines, making customers to budget as they will as prices are more competitive
awkward to access by land. it an easy destination to get to. pay most of the costs upfront. than in previous years.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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