p14 news Dec18 16/12/09 16:12 Page 14
news club med
ttglive.com
Club Med targets
regional UK trade
Martin Ferguson.
month, said he would also be on
CLUB MED is looking to expand the road visiting travel agents.
Strategy retained
its travel agency sales beyond “The trade is of huge impor-
its traditional UK strongholds in tance to us. We work with all the despite ¤53m loss
Manchester and London. consortia but are keen to make
The resort operator’s recently contact with those businesses CLUB MED is to continue its move upmarket with
appointed head of UK sales, Stuart that, as yet, we do not know.” the introduction of more higher grade properties
de Bourgogne (pictured), said he De Bourgogne said Club Med around the world in the next few years.
had identified areas, such as Scotland, where the would welcome approaches from agents and The all-inclusive operator plans to open new
company was keen to develop its presence with pledged to invest in improved marketing material. higher-end villages, and is aiming for two-thirds
agents in 2010. He said about 35% of summer 2009 sales of its properties to be four and five-Trident-rated
The resort operator has just released its and 45% of this winter’s bookings were made (Club Med’s own rating system) by 2012.
2010 summer brochure and its first dedicated through agents and he was targeting an increase The French company this week reported a loss
long-haul brochure. in both figures next year. of ¤53 million for the year to the end of October,
“We are particularly focused on London and The company, which is celebrating its 60th compared with a profit of ¤2 million in 2008.
on Manchester,” he said. “We will continue anniversary, will place “extra emphasis” on its Club Med said one-off costs had shot up due
to concentrate on those areas but also look long-haul brochure, according to De Bourgogne. to the company’s restructuring as well as the
elsewhere where we have not been as strong.” Club Med has long-haul resorts in the Indian closure of some villages and the temporary
Club Med has two sales reps, one in the north Ocean, Caribbean, the Maldives and Mauritius. shutting of others for refurbishment.
of England and one in the south. New properties for next year include Villas Chairman and chief executive Henri Giscard
De Bourgogne, who succeeded former Club d’Albion in Mauritius, a four-star resort in Taba, d’Estaing said: “We are continuing to win over
Med head of UK sales Steve O’Loughlin last Egypt, and a new resort in Valmorel, France. more upscale customers despite the crisis. We
have solid fundamentals, our villages’ operating
Club Med annual results
margins are steadily improving and we have
strengthened our balance sheet.
For 12 months to Oct 31, 2009 Revenue from Club Med’s villages was down
Net income: ¤53 million loss by 9% to ¤1.36 billion with customer numbers
(¤2m profit last year) falling from 1.36 million to 1.23 million. For the
Operating income: ¤20m loss first time this year, the number of guests staying
(¤12m profit last year) in four and five-Trident properties exceeded
Revenue: ¤1,360m (down 9% those staying in lower grade resorts.
from ¤1,484m last year) For winter 2009-10, Club Med said bookings
Guests: 1,228,000 (down 9.8% were up 21.5% in the past two months but were
from 1,361,000 last year) still down 13.6% overall year-on-year.
Occupancy rate: 69.2% (down Club Med is also targeting the Chinese
from 70.9% last year) domestic market. Next year it will open its first
Revenue per available bed: ¤91.4 village, in the Chinese ski resort of Yabuli, and
(down from ¤91.8 last year) plans to add another four in the next five years.
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14 18.12.2009
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