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knowledge
ttglive.com
Mystery Shopper
from Hitchin
The mystery shopper visited two agencies in Hitchin, Hertfordshire on a Friday
afternoon. They then selected a website from a Google search for “Caribbean
all-inclusive holidays” and a company advertising on Teletext
This week’s challenge:
The mystery shopper asked for 14 nights’ all-inclusive
in St Lucia for a couple on a tight budget departing in
May 2010. They asked for a good quality hotel with lots
of activities.
CHALLENGE AT A GLANCE.
Who: Budget: £3,500 Where: St Lucia
Seal the deal
Best views: For some of the Back to nature: For clients History lesson: An interesting All that jazz: The jazz festival in
best scenery, head to the beach wanting flora and fauna, there place for history enthusiasts to May is a lively event. Tell clients
at Soufriere which affords views are orchids in the rainforests visit is the Pigeon Island Na- to check out the fringe festivals
of St Lucia’s coastal mountains, while indigenous wildlife tional Park in St Lucia which is at Rudy John Beach Park, Derek
The Pitons, whose twin peaks includes a species of ground home to Fort Rodney – an old Walcott Square and the Fond
rise 2,500 feet above the sea. lizard unique to the island. British military base. D’Or Natural Heritage Park.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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