p10-11 Conf Dec4 2/12/09 20:48 Page 11
freedom conference news
Fancy
ONLINE.
Google reveals rise in eurozone searches
GOOGLE trends suggest that interest
a date with
in eurozone destinations is increasing.
It has been heavily reported that
2009 has been a very strong year for
Jim Carrey?
non-euro holiday destinations thanks
to a weak pound, but Google travel
team senior industry head Daniel Simply make an ULTIMATE TICKET
Robb (pictured) said there were signs
booking to Walt Disney World in Florida!
of a recovery for euro countries.
“Google is a barometer of consumer
The first 500 bookings will receive a pair of
behaviour and at the moment we’ve
tickets to see Disney’s ‘A Christmas Carol’.
noticed this move back to the
eurozone,” he said.
Robb also revealed that consumers
were spending longer on sites and vis-
iting more before making a booking.
“People are searching for deals but
this doesn’t necessarily mean budget Robb’s statistics showed a 19%
holidays,” he said. “Growth in searches increase in travel searches over the
for premium holidays is matching the past year. He also said that mobile
budget sector because brands such as searches were now growing faster
Kuoni have become deal-orientated.” than desktop searches.
2010 CONFERENCE.
“I think these sites need to be
Freedom considers
bookable or at least able to generate
an enquiry,” she said.
web-themed session “And the agents should find ways to
promote their site other then relying
IN CINE
NEXT year’s Freedom conference on it being found via a search engine.”
MAS N
OVEMB
ER 6
could include separate sessions for Co-operative Travel distribution
online players and retail agents. director Alistair Rowland agreed a
Managing director Jane Atkins said presence of some description was
that because the group had such a important but warned that the big
diverse membership, with some very brands were dominating searches.
web-savvy and others with little or no “Brands with equity such as The
DISNEY’S ULTIMATE Ticket is a UK EXCLUSIVE giving
web presence, it might make sense to Co-operative and Thomas Cook will
unlimited admission to Walt Disney World Florida’s
offer options to ensure content was always do better than new brands as
4 Theme Parks, 2 Water Parks...and so much more!
always relevant to the whole audience. they will benefit from more natural
But she was adamant that every traffic and consumers see such brands
How to get your tickets Email your booking reference
member needed to have some sort of as more reliable and trustworthy to
to us at disney@attractionworld.com... simple as that!
presence on the web. deliver the ‘promised’ offer.”
Don’t be a Scrooge,
In brief
get booking at
www.attractionworld.com
■ Customer service to spark loyalty ■ Advice for Facebook users
Manchester airport bosses said focus- Agents who use Facebook to promote
ing on aspects of customer service their business need to be careful not
that did not have obvious financial to mix their personal and professional
benefits could reap dividends. use of the site. Co-operative head of
Customer manager Paul Russell said e-commerce Neil Hardy said it was
It’s all about
passenger loyalty could be generated important to have a presence on the
by improving visitors’ experience, leading social networking site, but he
citing the airport’s focus on ensuring stressed the importance of it not being
Offer valid for bookings made between 2 November and 7 December 2009. Claim your two free cinema tickets by emailing your
booking reference number to: Disney@attractionworld.com by close of play on 7 December 2009. Min of 2 tickets per booking to
its toilets were always spotlessly clean. directly linked to personal profiles.
apply. Cinema tickets will be despatched at the end of the promotional period - 7 December 2009.
04.12.2009 11
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64