p6 news Nov6 4/11/09 16:16 Page 6
news cruise round-up
ttglive.com
Line seeks magical
Riley returns to
European season
cruise industry
Lee Hayhurst.
THE former head of
Norwegian Cruise Line
Sara Macefield in New York.
This will see it operate four 12-night Baltic in the UK, Francis
DISNEY Cruise Line is targeting the UK market to sailings from Dover and a series of cruises from Riley (pictured), has
lead its European growth ahead of basing one of Barcelona. returned to the cruise
its ships in the region for the next two summers. A Kids Sail Free offer giving a free child place industry to spearhead
Last week the company unveiled details of its for every fare-paying adult is already running expansion plans for an
new ship Disney Dream, which launches in 2011. and the company is planning more promotions international technology firm. Riley has been
At the unveiling in New York, chief executive for the New Year. appointed as vice-president, cruise development,
Tom Wolber stressed that the main challenge was By Christmas, it expects to have sealed a deal for Orlando-based travel distribution company
the lack of awareness among UK consumers. with Amadeus, enabling it to take cruise book- Travel Holdings.
“People like Disney, but they have no idea that ings in pounds rather than dollars. The firm has spotted the potential for growth
Disney has a cruise line and we have never mar- The line currently works with just three UK in the UK cruise market, particularly online and
keted it in the UK because we only had two companies – Virgin Cruises, Reader Offers and for companies looking to create more bespoke
ships,” he said. Iglu – but it intends to bring more partners packages, and will be at WTM next week.
But this is changing from early next year onboard to widen the range of companies it sells Riley left the UK office of NCL in July 2007
when the line’s first major marketing campaign through. after two years as general manager to take up
kicks in to promote Disney Magic’s five-month Wolber expects Americans to account for most the post of vice-president, international business
European season. of the passengers on Disney’s European sailings development, at the line’s US head office.
representing up to 90% of customers. However, he left that post after just over a year
But he said UK demand for both the Baltic and and has spent the last 12 months out of the travel
Mediterranean cruises “had not disappointed” industry living in Miami.
and said advance bookings for the Baltic He said: “My focus is to help the lines capture
were going “exceedingly this demand for cruise and to give our clients
well”. additional sales and business opportunities.”
“We have to start some- Travel Holdings was set up in 2004 following
where in Europe and the UK the merger of Tourico Holidays, LastMinute-
market has a strong affinity with
Travel.com and Travel Global Systems.
Disney and Florida, and it is the biggest
cruise market in Europe,” he added.
Cruise & Maritime
■ Innovative features for Dream, p20
expands its team
OPERATOR Cruise & Maritime
Voyages has appointed Gary
Lloyd as passenger sales direc-
tor following an expansion of its
sales & marketing department.
Formerly of direct sell
operator Travelsphere, Lloyd
joins a revamped senior man-
agement team headed by Chris
Coates, sales and marketing director.
The operator of the Marco Polo and Ocean
7
734 822348
e - 0
Countess ships hit 10,000 passengers at the end
ook
of last month, after only 10 weeks of trading, and
ew C
said it was on course to reach 50% of its current
Andr
year trading targets by New Year.
MAKING WAVES: Oasis of the Seas sailed through the English Channel this week on its Meanwhile, sales manager Michelle Daniels
way to Miami for its inaugural celebrations. Royal Caribbean International’s latest liner, (pictured) was recently in Newcastle for a
which is about 40% bigger than the current largest ship, carries 5,400 passengers regional Ace Expo in the city’s port.
06 06.11.2009
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