p12 Conf Nov6 4/11/09 16:14 Page 12
news conference report
ttglive.com
Future Travel conference
October 20-22 ■ Sol Antillas Hotel ■ Majorca
The 12th annual Future Travel conference in Majorca
WEBSITES.
had a theme of Building Success. Lee Hayhurst reports
New tools come online
REVAMPED Future Travel and personal travel
‘Co-op will support you’
advisor websites were unveiled at the confer-
ence. Personal travel advisors are Future home-
workers who are expected to develop their own
leads and businesses, rather than being fed calls
FUTURE TRAVEL home- Head of Future from the centre.
workers were told the Travel Sheena Darby Commercial manager David Winterton said:
support and backing urged delegates to “The new-look sites have improved functionality
that comes with work- concentrate on key now offer an enhanced homeworker ‘finder’.
ing for a division of the building blocks that “Vitally, it is now fully bookable and trackable,
The Co-operative Travel would help agents which means no one misses out on commissions,
would help see them grow their businesses and every one of our homeworkers has the
through hard times. and maximise profit. opportunity to be ‘in when they are out’.
About 150 agents “We are giving you Winterton also unveiled a new marketing
from The Co-operative more tools than have service for agents. “Local marketing is clearly
Travel’s homeworking ever been available key to our home-
division attended the before, and you have workers,” he said.
three-day event last the choice of which “To this end, we
month at the Sol Antil- From left: Future Travel’s Jane Atkins, Francesca Barone ones you use to work have introduced
las Hotel, near Palma. and Sheena Darby at the conference in Majorca best for you as ‘Simply’, a series of
Delegates were told individuals,” she said. online templates
about several initiatives bosses claimed would Delegates were reminded of the The Co-oper- that allows you to
make their working lives easier and help them ative Travel’s five million customers, who are all personalise your own
to expand their business. eligible to benefit from a share of the group’s marketing material
Jane Atkins, Future Travel managing director, profits through its Membership Benefits Scheme. and have it produced
said: “Like everyone in the travel industry, we This offers customers one point for every £2 and delivered within
have suffered during the economic downturn. spent in 2009-10. Based on the value of a point 24 hours.”
But we have the backing of The Co-operative at the end of the 2008 financial year, a £1,000
Travel and the resilience to come through the re- holiday would earn a £10 payout.
cession stronger and ready for the challenges “No other homeworking organisation can
ACCREDITATION.
that lie ahead. offer you the new business opportunities that we
“Despite the challenges of the struggling can, thanks to the five million members of The Agents can get ATP status
economy, Future Travel has never been in better Co-operative Travel. That is five million potential
shape. We look forward to 2010 with high hopes customers, all of whom will want to do business HOMEWORKERS are being offered the chance to
for our continuing success.” with you,” Darby claimed. have their expertise acknowledged though the
Accredited Travel Professional (ATP) programme
for the first time.
THE CAPTAIN’S TABLE.
The initiative is in its second year, and again The conference was told that the division had
Cruise agents compete
this year three homeworkers will be shortlisted joined the Abta-backed scheme.
and asked to present their proposals to Future Sheena Darby, head of Future Travel, told
‘Dragons’ Den’ initiative
Travel management. homeworkers: “For the first time, you can take
The successful applicant will win the funds to part in the Abta-backed ATP initiative, which
AGENTS in Future Travel’s cruise division were turn their idea into reality. allows you to be recognised internally within
invited to take part in a Dragons’ Den-style Fay Thompson, general manager of the cruise the industry and externally among your
initiative called The Captain’s Table. division, said: “Our winner from last year has customers as the true travel professionals that
They have been asked to submit marketing used the prize money to boost his business with you are.
proposals designed to develop their individual a new website and other initiatives. As a result, “We believe ATP will create a benchmark for
cruise businesses. his sales have grown by 172% this year.” everyone in the industry to aspire to.”
12 06.11.2009
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