US 3-4 may29 26/5/09 17:42 Page 43
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usa knowledge
on air tickets are lower sellers with Keith Prowse
US costs
than during the majority Attraction Tickets. “We
of 2008. The savings out- launched our Orlando
April 2008 April 2009
weigh any discrepancy Passports with two objec-
Cup of coffee £1.60 £1.46
in the exchange rate.” tives for the travel trade
Bottle of lager £2.67 £4.04
New York’s tourism in mind,” says managing
marketing body, NYC director Deidre Finnegan.
Cola £1.60 £1.07
& Company, has also “First, to make it easy
Mineral water £1.22 £0.92
launched a promotion for agents to help clients Sun cream £5.07 £8.81
featuring discounts at make the most of their
Postcard & £0.68 £1.43
100 museums, theatres, holidays. Second, to give
stamp to UK
nightclubs, spas and other retailers a competitive Insect repellent £3.74 £3.67
attractions. edge over direct-sell and
Pack of cigarettes £2.03 £2.94
More deals are promised internet operators while
English tabloid £2.67 £3.67
during the city’s Summer still earning substantial
newspaper
Restaurant Week cam- commission.”
3-course evening £37.41 £55.66
paign in July, when participating restaurants meal for two (inc wine)
will offer three-course lunches for $24.07 Raising awareness is key
Source: Post Office Holiday Costs Barometer
and dinner for $35. Ruby Briggs, North America Travel Service
“There are some great deals around for vis- managing director, believes the trade has
itors this year,” stresses Rob Wilson, NYC & to continue highlighting this year’s special
Company’s UK sales and marketing director. deals to overcome the perception that the
“It’s hard to say but I would guess hotel US is no longer good value.
US sample price comparison
prices are 10-15% down on last year.” “The truth is there are so many offers out
there that people can even upgrade their Choice of Adventure ticket for Discovery
Affordable family fun in Florida accommodation and not pay more for a US Cove, Orlando, in May, June, September
Florida suppliers, including theme parks, holiday than they did last year,” she says. or October. Also includes admission to
are also trying to kick-start bookings with “But operators and agents have to work SeaWorld or Busch Gardens.
new deals. hard to get this message across.” 2008: £187 2009: £169
“If you are going to have a Florida holiday, Funway Holidays is highlighting an offer
this is the year to do it. There have never at Universal Orlando Resort. A “three free Nine nights at the Hyatt Regency
been so many special offers,” says Visit nights” deal combined with a Virgin Atlantic Scottsdale with North America Travel
Florida’s UK director, Colin Brodie. special fare means a week’s holiday at the Service, excluding flights
Attractions specialist Florida Collection hotel this summer costs a total of £2,040 for 2008: £364 per person
is highlighting a range of “sunshine give- a family of four booking before June 15. 2009: £312 per person
aways” including the Orlando Kids Eat Free “We have worked hard to renegotiate
Card which now features 100 restaurants – supplier rates since the pound crashed Studio apartment for two people at
managing director Kevin Brett says this against the dollar,” says Funway managing Radio City Apartments, New York, with
could save parents $300-500 per child. director Stephen Hughes. America As You Like It, excluding flights
Other giveaways include free flights for “Airlines have also been encouraged to 2008: £155 per apartment per night
children with Orlando Balloon Rides and make tactical fare reductions available to 2009: £139 per apartment per night
free upgrades at the Pirates Dinner principal leisure destinations, and we have
Adventure show. seen fuel surcharges reduced too.” Christmas shopping break in New York
Meanwhile, Attraction World has Special offers from Disney feature promi- with Jetset, including Continental
introduced a New-to-Do ticket aimed nently in Jetsave’s Florida programme for Airlines flights from Heathrow or
particularly at repeat visitors to this summer. These include two-week Bristol and four nights at the four-star
Orlando. Costing £150 for adults and Disney passes for the price of one week and Paramount Hotel
£136 for children, it offers unlimited free meals with the new Disney Dining Plan. 2008: £975 per person
admission for 14 days to Aquatica Escorted tour companies such as Insight 2009: £799 per person
(pictured above), SeaWorld, Islands Vacations are promoting the extent of what
of Adventure and Universal Studios is included in their holiday prices. Ticket for top show at
– which all boast major new attrac- “If you take a 16-day national parks tour Caesars Palace in Las
tions this year. against doing it yourself, it works out the y Vegas, with Keith Prowse
“Holidaymakers are keeping a tour is about 30% cheaper,” claims Insight
uthorit
Attraction Tickets
tight check on costs this year so we Vacations sales director Paul Melinis.
s A
2007: Celine Dion,
isitor
are combining more products into Insight has also designated many of its from £86
our tickets,” says Attraction World coach holidays as “definite departures” for 2009: Cher (pictured),
ntion and V
director Tony Seaman. this summer, to ease consumer fears that
e
v
n
from £89
o
Combination passes featuring some tours could be cancelled at the last
gas C
e
more than one park are also top minute because of poor bookings.
Las V
29.05.2009 43
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