p12-13 PowWow may29 27/5/09 21:17 Page 12
news pow wow report
ttglive.com
Pow Wow 2009
May 16-20 ■ Miami, US
This year’s Pow Wow, the largest US travel trade
show, took place last week. Katherine Lawrey
joined 4,600 delegates in Miami
Promo body to boost UK
THE US’s proposed Travel “A large proportion of the
Promotion Act will bring money will be spent to help
many benefits to UK agents, explain about visas, Esta
according to the president and finger-printing. The UK
of the US Travel Association. is our third-largest market
Roger Dow (pictured) said so it’s vitally important the
the act had the backing of British people understand.”
Barack Obama, who he and The act will also ensure
other US travel bosses met all US destinations are
at the White House in March. promoted equally so agents
“This was the first time will receive more help to
the US travel industry had start selling lesser-known
sat down with a sitting destinations.
president to talk about our Dow praised Obama for
industry. That kind of access understanding that overseas
is a major change,” he said. visitors were critical to the
Dow said he was optimistic US economy.
the bill would be passed this congressional “He was very engaged with the subject. Some-
session, paving the way for the creation of the times with politicians you get political speak, but
$10 million Corporation for Travel Promotion. when we left I felt confident he understood the
The corporation will be funded by private- importance of travel and tourism.”
sector contributions and a $10 fee collected from Dow also claimed Obama’s measured re-
every traveller entering the US on the Electronic sponse to the swine flu outbreak was influenced
System for Travel Authorisation (Esta). by the March meeting.
“We will be able to take a much larger “We first heard about swine flu on a Monday
position at trade shows, offer more fam trips morning, and by 1pm Obama was on television
to British agents and boost our representation urging the public not to panic and not to stop
in the UK by opening more offices,” Dow said. travelling,” said Dow.
VISITORS.
targeted international marketing, new US Air-
Big fillip for Philadelphia
ways flights and the value of the dollar last year.
Fritz Smith, vice-president of tourism for the
PHILADELPHIA hosted a record-breaking Philadelphia CVB, said: “We were very excited
710,000 international visitors in 2008, 150,000 last year when we surpassed the half-million
more than the year before. mark with a 27% increase from 2006 to 2007.
The 29% rise was the biggest jump among the “We never imagined we could do it again this
US’s top cities and lifted Philadelphia up one year when international visitation is still down
place to 11th in the top 20 list of US destinations. from its peak in 2000.”
The Philadelphia Convention and Visitors
Bureau credited its increased popularity to ■ USA Flights Guide wallchart, p48
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72