51-52 careers feature 30/1/09 17:36 Page 51
careers feature 51
Careers
feature L50776L50776 beginners guide: booking rail travel
ight years ago one of the world’s leading
E
financial institutions launched an advertising
campaign to market its understanding of
diverse cultures around the world. HSBC’s
“power of local knowledge” campaign was so
successful that television, radio and display adverts are
still running to this day.
The bank wanted to promote itself as everyone’s
“local bank” and highlight how engaging with people
on a local level is one of the best ways to give
customers added value.
This philosophy is pertinent at all levels of business,
whether you are signing a multimillion-pound deal
with a company in the Middle East, entertaining
Japanese clients on a golf trip or booking a business
trip for a German managing director.
Living, working and travelling abroad is an
invaluable experience and something that can make
you stand out from the crowd. Such is the value placed
on it by employers, it could make the difference when
going for a job or promotion.
Patrick Lukan is UK &
Ireland general manager
for travel technology
company Travelport
(owner of Galileo and
Worldchoice global
distribution systems).
During his illustrious
career, Lukan has also
worked for American
Airlines and Sabre, in
roles that took him across
EVERY SO OFTEN
the US, to the Far East
THE TABLE
and eventually the UK.
WOULD EXCUSE
Lukan says that if it
wasn’t for the time he
ITSELF FROM
spent living and working ME AND HOLD
in foreign climes he may
ITS OWN
never have reached the
DISCUSSION IN
senior position he
currently holds.
MANDARIN OR
TION
TRA “As a native of the L50480
CANTONESE
US
T
ANES - NB ILL
Worldly wise
Living and working abroad is a great way to develop your skills, knowledge and confidence.
TION: HARRIET S
TRA
It’s an experience valued by employers and it could help your career. Martin Ferguson reports
US
ILL
ttgbusiness.com ❖ february/march 2009
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