34 BT Show keynote 30/1/09 18:28 Page 34
34 BT Show preview
keynotespeakers
Leading business travel figures share their views on the current economic
climate and its effects on the industry, and discuss strategies for success
Day one: Tuesday, February 10 Day two: Wednesday, February 11
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10.15-11.15: The future of business travel: forging
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10.15-10.45: The future of
a green travel strategy business travel – aircraft design
Margaret Hansen, global head of travel procurement, in the 21st century
AT Kearney Bob Lange, head of cabin
AT Kearney’s journey in reducing and calculating carbon marketing, Airbus
emissions with an emphasis on managed travel: Business ✱ Evolution of business traveller needs
✱ AT Kearney’s pledge – leading by doing: as we advise ✱ Macro-drivers of passenger expectations
Travel Show
and work with clients to develop and implement sustainable ✱ How passenger requirements drive future aircraft interiors
strategies, we are also committed to adopting sustainable
When: February 10-12
practices for our own operations
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13.00-14.00: ‘Back to the future’ of business travel
Tuesday: 10am-5pm
✱ Defining objectives and outlining the process seeking to Kevin Maguire, president, NBTA
Wednesday: 10am-5pm
increase energy and resource efficiency in all that we do ✱ Restructuring of the business travel industry due to
Thursday: 10am-4.30pm
✱ Internal governance to ensure effectiveness and actions current economic realities
covering 35 countries
Where: Earls Court 2,
✱ Key drivers during the process of recovery and afterwards
Warwick Road,
✱ Measuring carbon emissions in a global travel programme ✱ Staying relevant as travel management professionals:
with specific data criteria for airline, hotel, and car surviving through restructuring, and flourishing after
London SW5
calculations the recovery
businesstravelshow.com
✱ Social networking, sharing, reporting and disseminating
information to create opportunities and enhance performance
Day three: Thursday, February 12
Visitor enquiries:
call 0870 744 4984
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11.30-12.30: What business are
we really in?
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10.15-11.15: Part 1 – making
Caroline Strachan, Yahoo’s sense of the economy and its
international travel manager impact on business travel
and ITM chairman
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10.45-11.15: Part 2 – the
✱ Merging of meetings and events with industry perspective
business travel procurement, supplier consolidation and David Radcliffe, chief executive, HRG
the strategic position of the sector in business behaviour ✱ Business travel tracks the business cycle: will it be a V-
✱ The reasons people travel, what other options there are shaped or an elongated U-shaped recession?
for communication, and the role travel and meetings ✱ How banks work and why our future growth depends on
managers can play with other company stakeholders them, how long will it take to get back to growth?
✱ A two-year forecast for the UK and Europe and the likely
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16.00-17.00: The economic impact on the industry
perspective: the future of global
aviation
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12.45-13.45: Stormy or blue skies ahead? Acte
Chris Tarry, Aviation Industry global business travel trends for 2009
Research and Advisory Ltd Brian Donnelly, European board director, Acte
✱The economic outlook – an overview Results of the benchmark Acte 2009 Travel Spend Survey:
✱ Travel drivers – volume and mix the first survey, conducted in September 2008 before the
✱ Using lessons from the last downturn to forecast trends in economic crisis hit globally, and the second, conducted
the current climate mid-January, will provide an interesting comparison on the
✱ The likely timing and shape of the recovery business travel industry and what to expect in 2009:
✱ Understanding what this means commercially if you are ✱ How travel managers are reacting to the economic crisis
a) a business travel buyer, b) an airline, as there is a shift ✱ Key business travel issues for 2009
in the balance of negotiating power ✱ Cost-effective options and travel alternatives
✱ The impact of structural market changes ✱ How contract negotiations will be affected
ttgbusiness.com ❖ february/march 2009
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