PW JAN09 P30.qxd:PW JAN09 P30.qxd 18/12/2008 12:14 Page 30
Supplier Profile
www.parkworld-online.com
Introducing
Aqua
Kingdoms
Creative Kingdoms, the creator
of MagiQuest, has formed a
new subsidiary for waterparks
called Aqua Kingdoms.
Industry veteran Carin Brown
will serve as president of the
new offshoot, which is charged
with developing innovative and
interactive water play
experiences. One key product,
AquaQuest, is an adaptation
of the MagiQuest game
technology to suit the aquatic
environment. Using an
“AquaGlove,” instead of the
usual magic wand, guests will
complete challenges, activate
water effects and score points
MagiQuest expands
as they explore the waterpark
on an adventure through
various attractions. The game
can be seamlessly integrated
Version 2.0 set for summer debut
into any existing waterpark.
MagiQuest, a live-action interactive The Japanese market, perhaps because of its
game powered by sophisticated game-playing heritage, has already embraced the
technology and played with a magic concept. The country's first MagiQuest installation
wand, will expand into at least five new opened to enthusiastic crowds last year at
locations in 2009. Park World previews Lagunasia Park in central Japan and the second
what lies ahead is destined for the heart of the capital, opening in
the Tokyo Dome in the spring. Several potential
T
he new installations installations are clients from the Middle East have also expressed
scheduled for Tokyo, Hawaii, Concord, an interest.
North Carolina; Xanadu in New Jersey and One of the first operators to endorse
Pigeon Forge, Tennessee. At its existing locations MagiQuest was Great Wolf Resorts in the United
the game has encouraged high retail sales and States, which will incorporate the game into its
repeat visits. Players can return to the same game new Great Wolf Lodge resort in Concorde when it
at any time or location thanks as the magic wand opens this April. Also in the US this coming year,
remembers everything players do and stores it in the Funplex FEC chain opens a new outlet
a global database. featuring a MagiQuest at the Xanadu Mall in
After three years of rapid expansion, Creative New Jersey. The largest standalone facility
Kingdoms, the creator of MagiQuest, continues featuring the game, however, will be at Quest 4
to strive to keep the game fresh by adding new Long Island, where 20 units featuring seven
adventures, characters and storylines. The game's adventures will be available to daytrippers from
first live action villain, Xavier, was recently nearby New York City.
introduced, allowing the MagiQuest player to be The next step in the game's evolution is
a real live "hero" in their own story. MagiQuest 2.0, which will debut in summer
Denise Weston of MagiQuest, Adaptable to any language, culture or theme, 2009. This upgraded version will allow players to
left, and Carin Brown of Aqua MagiQuest immerses guests into a world of change the outcome and storyline of their
Kingdoms demonstrate the
fantasy, but inside a real world environment, and character. Taking the sophistication of video
MagiQuest Wand and
is perfect for today's computer game-playing gaming and combining it with interactive
AquaGlove
generation. technology, it will create a live experience never
With a tourism base comprised predominantly before seen. Meanwhile a new version of the
of Japanese and American visitors, MagiQuest game is now available for waterparks, called
Hawaii will be the first location to offer multiple AquaQuest (see panel).
languages. The game will be integrated into By spring 2009 there will be 14 MagiQuest
landscape of Oahu's Hilton Hawaiian Village. locations around the world.
30 JANUARY 2009
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