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Park News
Total Immersion make an impact
Augmented reality turns spectators into performers
Multimedia attractions are big news at the moment, and it would seem a safe videos on all sides of a
bet to say that the “augmented reality” technology pioneered by the French computer-generated video
company Total Immersion is poised to make a big impact and parks and cube. When arranged in
attractions over the next few years. The firm is blurring the line between the the correct order, players
virtual world and the real world by integrating real-time interactive 3D graphics are rewarded with a full-
into a live video stream. By doing so, passive park guests become active screen view of the video
performers, enabling them to interact with brands and characters in their own and a virtual fireworks
environment. finale.
The first use of augmented reality in a theme park came last April at And now Total Immersion has
Futuroscope in France, where passengers on the ride Les Animaux du Futur wore partnered with Mack Rides to offer
goggles to view a real set come alive with added animated futuristic animals. Hidden Reality, an augmented reality
At Six Flags Great Adventure in New Jersey and Six Flags Great America near dark ride (see below).
Chicago augmented reality turned an uneventful queue line into a mini attraction
in itself. Visitors to the Dark Knight coaster can now witness their transformation
ABOVE: Total Immersion brightens up
the queue line at Six Flags RIGHT:
into the Joker’s henchmen thanks to ClownVision, a special implementation of
Les Animaux de Futur at Futuroscope
Total Immersion’s D’Fusion technology.
For the Paris (October 2007) and Warsaw (January 2008) launches of the last
book in the Harry Potter series, Total Immersion created a magic mirror
Mack offers Hidden Reality
application using the book’s “Sorting Hat” scene. Looking into the video screen
of the magic mirror, each visitor saw the Sorting Hat moving on their own head.
Mack Rides has partnered with Total
At the Arizona Science Center, youngsters and adults alike are challenged to
Immersion to create Hidden Reality, a
solve a Rubik’s cube-like “Augmented Reality Puzzle.” Guests are given three
very flexible dark ride with animation
cards, each corresponding to a 3D puzzle piece. Rotating these cards reveals
based around the French firm’s
augmented reality technology.
Virtual effects are combined with the
ride’s scenery and other special effects
as passengers interact with the
characters in the ride. Guests holding
Total Immersion goggles can shoot at
virtual reality targets and make a game of the ride.
‘Family Fitness & Fun!’
Pictured above is an imagined scene featuring Europa-Park’s Europa Maus
character. This is the kind of transformation guests can expect to see when
they peer through the goggles. Under the terms of the exclusive agreement,
Mack will manufacture the ride system, Clostermann Design will be
responsible for the themed interior, and Total Immersion will provide the
virtual reality software. Sales will be by handled Mack.
Bob goes to Legoland!
• NO Air Pollution
HIT Entertainment is working with SD Entertainment and Threshold Animation
• NO Noise Pollution
Studios to produce a Bob the Builder 4D movie for Merlin Entertainments.
Debuting March 2009, Bob the Builder and the Roller Coaster will play at all
four Legoland parks in Europe and the US, as well as the newer Legoland
Discovery Centre “mini parks” in Germany and the US. The storyline involves
Bob building a rollercoaster out of Lego bricks, bringing the famous toy, TV
series and the world of themed entertainment together in one package. Bob
and his friends demonstrate teamwork and
follow-through as they learn the importance
of starting each building project with a
plan. The 10-minute film will be the first
branded 3D production to be shown at the
Legoland parks. Exclusive to Legoland for
one year, it will be made available to other
Please contact David or Andrew at
outlets from 2010 onwards.
FUN Phone: + 44 (0) 191 49 20 999
Bob the Builder is pictured with John
Jakobsen of Legoland
20 JANUARY 2009
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