3 what will your ‘hot cards’ be?
55,,000
FORFOR
These might be extra special prizes which you can use to focus the promotion on – “win
£419
a free MOT” or “win a free meal for two”. We don’t recommend putting cash prizes or
anything of particularly high value under the panel.
Words Image Table game Your own game
“who can
4
how many losers will you have?
resist
a good
”
Some customers just use the hot cards as winners and make the rest
scratch?!
losers. Other customers don’t have any losers – just consolation prizes
like “half price entry” or “free starter when you buy a main course.”
FREE
UPGRADE
FROM 8” TO Jennifer
12” PIZZA
South Woodford Store
There are no losers on this game – just lots of different prizes.
5
what’s your theme? 6
what will you put
The best
on the back?
scratch card
Either terms and conditions or use the
promotions use
back as a data capture form to increase
a theme and
your mailing list. Get people to give
a game that’s
you their name, email and other details
relevant to
when they claim their prize. Perhaps
your business.
have a second competition for any
losing cards to go into a draw to win a
different prize. This in turn enables you
Position the
to establish and implement effective scratch panels
and appropriate marketing campaigns.
wherever you like
the small print> WE DON’T BUILD EVERY EVENTUALITY INTO THE LOW PRINTING PRICES ABOVE – WE THINK IT’S BEST YOU CHOOSE WHAT YOU NEED – SO WE HAVEN’T INCLUDED ARTWORK
(WHICH WE’D LOVE TO DO FOR YOU), DISK HAND-HOLDING (TO MAKE SURE YOUR FILE WORKS!), CARRIAGE (YOU CAN PICK UP FREE FROM YOUR LOCAL STORE) OR VAT. PROPS NOT INCLUDED.
scratch cards 97
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