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DOES
YOUR IMAGE
BETRAY YOU?
Image is everything. Ok, so it’s an overused cliché but its
nevertheless true (just like wearing your coat indoors – you won’t
feel the benefi t if you go out). Customers take seconds to judge
how professional your organisation is by the way your marketing
and communications look. Unfortunately you may not necessarily
be perceived as well as you think you are.
Looking professional isn’t hard. Investing in well crafted design
adds pounds to your bottom line. According to the Design
Council, two thirds of companies who ignore design have to
compete mainly on price. Where does that leave you if your
competitors decide to cut their prices? Making little or no profi t...
or worse... going out of business. Horrible places to be.
"You don't often get a second
chance to change their opinion"
If potential customers take one look at
your marketing and think ‘nah thanks’,
you’ve lost them at the fi rst hurdle.
You don’t often get a second chance to
change their opinion – or if you do, it ASK US FOR
A PRICE
takes a lot more effort than if you make
a great impression fi rst time round.
Who would
We can help with a knockout design – creative and effective
you choose
artwork is what we do best. Once your design is crafted, don’t
to call?
let the side down by just photocopying it onto cheap paper –
the message “carrier” is just as important. Our Premium ranges
exude professionalism without comprising your budget. If you
don’t take care over the way your marketing looks, potential
customers will wonder how much care you take over your work.
Don’t let your image betray you.
66 DOES YOUR IMAGE BETRAY YOU?
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