This page contains a Flash digital edition of a book.
it’s all in the
ingredients
All printing’s the same, right? Leafl ets from us are the same
as leafl ets from that bloke your brother knows. Business cards from
that little shop on the high street are as good as ours, right? Wrong.
They may sound the same, but it’s like comparing apples with whales.
We give you a ‘business class’ product at an ’economy class’ price.
TM
HD R
HIGH DEFINITION
REPRODUCTION
They say “the squirrel is in the detail” (or something like that).
That’s why we print every order with High Defi nition Reproduction.
This means your photos and text will be printed so clearly that you’ll
want to lick them. Have a look at the magnifi ed example on the
right. (If you’re the curious techie-type, we use a patented XM cross-
modulated screening technology to achieve these results).
how it works
check out

the detail...
You don’t have to understand it to
TM
appreciate it, but here’s a brief explanation
HD R
HIGH DEF
INITIONN
REPROD
UCTION
if you’re the inquisitive type. Full Colour (or
process colour) is a system which allows a
multiplicity of shades to be created from just
four primary printing inks – Cyan, Magenta,
CClilieenn
t
Yellow and Black (CMYK).
s tstelel
l uuss th
thaatt 9
90%0% o
f thei
r
mark
eting c
ampa
ign c
osts g
o on
distri
Full colour means you can have virtually every
bution - p
ostag
e, pro
mo
girls (a
nd bo
ys!)
colour of the rainbow, without worrying that
or i
nser
ts. Th
at’s
w

hy we b
eliev
e it’s s
o imp
o
you’ll need the pot of gold at the end to pay
rtan
t
for th
e pri
nt el
emen
t to w
ork i
ts
the extra costs. As many colours as you want.
harde
st fo
r you
. We a
pply a s
pecia
As many photographs as you want.
H
l
igh I
mpact C
oatin
g to e
very j
ob
(exce
p
One price. Simple.
t where w
e can
’t, li
ke on
letter
head
s). Th
is fe
els b
eauti
ful
and m
akes th
e col
ours l
ook th
eir
best. Y
our re
cipien
ts wi
ll not
ice
the d
ifferenc
e too
.
12 it’s all in the ingredients
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