This page contains a Flash digital edition of a book.
“direct mail is a really effective
marketing tool - check out our
clever things to mail“
“don’t lose your
customers -
Your best customer just found your competitor. Send shivers running
down your spine? Let’s face it, if you don’t contact your customers regularly, keep in touch

someone else sure will. It’s a fact that many businesses lose customers through
frequently
simple apathy. Not because their service was awful, or their product was terrible.
Just because they didn’t seem bothered enough to keep in touch. That’s sad. Keep
your relationship fresh by contacting your customers regularly. Give them exclusive
deals, special offers and private sales. All they want is a bit of love and attention.
WE PRINTEDW

1/3r1//3r
dd d OFOFF
A BILLIONA BBILL
LIO
ITEMS
LAST YEAR
Mail is o
nly jun
k if it’s n
ot targ
eted.
ules of dire
ct mail:
You’ll get a m
uch better
response i
f you follo
w these go
lden r
Contact yo
ur curren
t custom
ers fi rst
They’re a g
old mine! G
et the mos
t from the
m fi rst
with mailin
gs targete
d to their in
dividual ne
eds.
take the junk

Buy the b
est maili
ng list yo
u can
out your mailing
Don’t give
your post
ie more w
ork – use a
ddresses
that aren’t
likely to b
e returned
undelivere
d.
Repeat, r
epeat, re
peat Ke
ep it sim
ple
Better to m
ail the sam
e person t
hree times
, than
Give them
enough inf
ormation to g
et to the n
ext
things to mail
mail three di
fferent pe
ople. It take
s repetitio
n for
step, but d
on’t overw
helm them
.
Sarah
your mess
age to sink
in.
Portsmouth
Sell bene
fi ts not f
eatures
Store
Make it per
sonal
Features bo
re, benefi t
s sizzle. Ex
plain how t
heir life
In this elec
tronic age, t
here’s no e
xcuse for will improve – n
ot what th
e buttons d
o. Tell them

sending st
andard let
ters – pers
onalise eve
ry one.
about the b
uns, not th
e ovens!
Write like a f
riend
Test, test
, test
When you’
re writing, im
agine you’
re speakin
g
Try differe
nt mailing
s with diff
erent grou
ps and
to an indiv
idual and y
our copy w
ill sound m
uch
fi gure out w
hat works b
est. Have s
ome fun.
more frien
dly and ap
pealing.
84 things to mail
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