This page contains a Flash digital edition of a book.
get cute with cut-outs
get
cute
cut it out (or not)
Our giant “cookie-cutter” die-cutting
machine makes beautiful shapes and
creates these other useful things:
cut
-
outs
with
creases
Add these to make your item easy
...get yourself noticed!
to fold. Turn a fl at sheet into a
menu or an elegant brochure.
Did you love origami as a kid? Well it’s time Make it visual and make it sell
to dust off your origami black belt, get cutting and You’ve got the message. It’s short. It’s punchy. It leaves
engage in some creative paper engineering. no-one in any doubt as to what you’re trying to tell
them. Great. Now think creatively.
Bespoke cut-out shapes are normally an expensive
shapes
addition to your marketing campaign. Not any more.
How can you add impact to this message with a shape?
Cut-out any simple shape you
With our revolutionary techniques, you’ll pay a
Are you trying to make people wealthier? Make your
like – use your imagination.
fraction of the usual costs and make your marketing
mailer the shape of an upwards arrow. Estate Agent?
stand out from the clutter.
How about a house-shaped fl yer? Dentist? Wow. When
did you last see a tooth-shaped fl yer?
Clutter is evil
You’ve only got a few seconds to grab attention.
It’s a material world
perforations
There’s no substitute for a relevant, well-written
What fi nish will your item have? Does it need to be
Add tear-off perforations to
headline, but you can increase your odds by making
written on? Should it feel heavy? Shiny or matt? There
create reply cards and vouchers.
your mailer an interesting shape. People notice
are lots of materials to choose from – see pages 71-81.
difference. Selling sports goods? Make your mailer
Think outside the rectangle
the shape of a football. Coffee Shop? How about a
How big will your item be? You could go as small as
fl yer in the shape of a coffee cup?
a business card or as big as a poster. Decide what
Make it clear and say it loud
you want your fi nished size to be, then check out our
pop-outs
The most important thing to decide is what’s your
fi xed prices over the next few pages. Find the size of
message? What are you trying to tell your recipient?
rectangle that fi ts your design (maybe A5 or A3) and
Add pop-outs to create a removable
Why are you contacting them? Say it out loud. Did
Bob’s your auntie (at the weekends).
shape – maybe a discount card?
you waffl e? Let’s try again. This time, try to compress
Don’t ruin it with amateur design
your “pitch” into fi ve seconds. If you can’t verbalise it
Now all that’s left is to come up with a creative design
in fi ve seconds, you’ll struggle to keep your reader’s
and some mouth-watering copy. Try this yourself, or
attention. Keep working on this until you’re happy with
get us involved early on. We can help with the whole
A pushed out window
the reason for creating the marketing item. If you’re
process and work to your budget.
makes a perfect report cover.
completely stuck, give us a call for help.
72 get cute with cut-outs
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