Marketing 89
The success of great marketing activity lies By showing your consumers you can connect
Material
in sharing a passion with the consumer and with them and understand them and their
creating an environment where they can fuel needs you can build an immediate brand
that passion. Unlocking this passion through affinity, loyalty and resonance that can be
an experiential platform can give a brand developed, making a lasting and motivating
the power to unite, inspire and engage. connection through that understanding. Riverside House
Acting as fans not audience members, 260 Clyde Street
Live brand experiences create an opportunity
consumers who are sharing in the story Glasgow
for dialogue with consumers with the brand
will create word of mouth among their peers, G1 4JH
firmly positioned as the currency for that
uniting in a collective sprit and enabling a
conversation, sparking direct interaction,
brand to effectively reach an audience from
T : +44 (0) 141 204 7970
engaging consumers, provoking discussion
the inside out.
F : +44 (0) 141 221 8643
and giving opportunity for complete brand E : spence@materialmc.co.uk
immersion at all touch points. By ensuring Successful experiential platforms are not W : www.materialmc.co.uk
quality of experience, brands can create just simply ‘events’: they are a series of
campaignability across the marketing mix, intimate consumer conversations that are
empowering the consumer and giving them relevant, credible and compelling, bringing Principal Directors
a depth of involvement that allows them to brands to life in a physical form, as living
Colin Spence
shape and mould the activity. ideas that can transform option and
behaviour.
Sera Miller
Great experiential activity brings brands to
eye level with consumer, sharing the story But if that doesn’t sound like something
at every step. The brand is the enabler of for you, then please feel free to contact one
Principal Contacts
that great experience, becoming interwoven of our competitors. If it does, then we look
Colin Spence, Founding Partner
with the memory. forward to hearing from you…
Sera Miller, Founding Partner
Gillian McCormack, Head of Music & Arts
James Docherty, Head of Creative & Client Services
Kevin McQuillan, Head of Sport
Turnover
Approx. £2.8m
Company Founded
2003
Number of Employees
24
Recent Awards
Marketing Society Scotland:
PR Excellence, Sponsorship Excellence
Scottish Event Awards:
Event Grand Prix, Best Large Festival, Green Award
UK Sports Industry Awards:
Best Community Award
Client List
InBev UK (Tennent’s Lager, Beck’s), HBOS: Bank of Scotland,
Scottish FA, BAFTA Scotland, Setanta, Celtic FC, MCD
Additional Information
Proud to be a CarbonNeutral company
Proud of our values: Teamwork, Honesty,
Responsibility, Positivity & Ambition
Proud of our CSR & Staff Development initiatives
Proud to be based in Glasgow
[ Proud to be a CarbonNeutral® Company ]
Strategy | Media | Production | Creative | Sponsorship
www.materialmc.co.uk
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