State of the Nation
11
Unco (above left) rebranded and
director, Graham Jones launched w00tonomy - a announced plans to expand its digital
launched into the Central Belt, while
new content marketing agency. Co-founding the department in a bid to treble the company’s
(above right) Vivienne MacLaren
new company were Stewart Kirkpatrick and Tony digital design turnover in 12 months. To kick off
helped launch Perfect Storm with
Purcell, both formerly of Civic. the growth, the agency welcomed the arrival of
Storm ID and Family
In March, Family and Storm ID launched a joint
Kenneth MacKenzie from The Zen Agency and
venture in the form of a new digital agency,
former
S1.com web developer Lauren Agnew.
Perfect Storm. The business was headed up by Aberdeen-based Cynosure announced the
managing director Vivienne MacLaren, who had arrival of its new creative boss, as it prepared to
been with Storm ID since the summer of 2007 expand into Glasgow and unveil its rebrand to
where she set up its digital marketing division. Unco. The ambitious agency already has a team
The same month saw Ambergeen make strides
in Melbourne, Australia.
to improve its standing in the search marketing STV’s online revolution gathered speed this year
sector with the acquisition of Edinburgh-based as the broadcaster unveiled a host of new senior
digital agency, Lightershade. recruits to its digital department. The digital
BD Network, meanwhile, played down the
team – led by head of new media Alistair Brown,
impact of Frame’s digital division launch by three
previously general manager of The Scotsman’s
of its former staff, suggesting it was “merely a
site before moving on to The List – made
drop in the ocean” for the firm. The move was
seven new appointments, including four former
also described as being entirely amicable.
Scotsman.com employees.
Lightmaker Group made its move on the Scottish
There was a new face at Spring Corporation
market in April with the launch of Lightmaker
when Joe Vettese, previously internet
Scotland. The agency formed a partnership
manager at Tesco Personal Finance, joined
agreement with Vizibility, which saw the Stirling-
the Edinburgh-based agency as director of
based agency rebranded under the Lightmaker
business strategy and insight.
moniker. Another Edinburgh-based digital agency made
After a change in tact to focus on digital and
a senior hire in October, when Line swooped
creative marketing, Nation1 spent much of the
for Good Creative’s former head of digital Rufus
year bolstering its digital team. After a series of
Spiller. Spiller has been brought in to work
wins, the firm appointed Joe Hughes and Greg
alongside Steve Foulds, who is due to return
Barnes from SMG and online journalist Gary
from a secondment in Hong Kong at the end
Sutherland.
of the year, to head up the agency’s creative
output. The move came as a result of creative
In June there was good news for the industry,
director Andrew Massey’s decision to leave the
with the announcement that the Clydeside digital
business for personal reasons.
media village was a step closer due to the
topping out of a new £12.75m business centre
targeted at media and creative businesses. The PR
Hub at Pacific Quay is set to form a central part
Two Aberdeen-based agencies joined forces
of the plan for a Media Quarter for Glasgow
at the end of 2007 with the news that AVC
and is located close to BBC Scotland and STV
Media had merged with PR Partnership. The
studios and Film City Glasgow.
PR consultancy retained its name and moved
However, not all attention was on developments into AVC’s Aberdeen base, but became a fully-
on home soil, as Shake Interactive launched owned subsidiary of AVC - alongside AVC Brand
its second South Africa office within a month Advertising and Remote Data Services.
of launching its first US base in New York. The
Former editor of The Scotsman, John McGurk,
second South African opening came as a result
joined the Edinburgh-based PR agency Indigo
of Shake’s acquisition of a controlling stake in
PR as an advisor at the end of the year. McGurk
mobile internet agency MyBeat Interactive.
was also former editor of The Scotsman’s sister
Ambition wasn’t confined to international titles The Edinburgh Evening News and Scotland
matters, however, as 999 Design Group on Sunday and returned to Scotland having
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