Media information 108
to Scotland-only advertisers. NOTW have are launching a new free title in the Glasgow area.
recently launched A Lister, their new Scottish
In the continuing battle between the Scottish Sun
entertainment supplement which will go head to
and Daily Record, despite a price increase to 30p
head with the Sunday Mail’s Seven Days. And the
(DR is 35p), the Scottish Sun continues to out sell
Telegraph did a subscription drive earlier this year
the Daily Record in Scotland by just under 30,000
to encourage readership and circulation North of
copies (ABC Sep 08).
the Border – which has obviously paid off.
So what can we expect from newspapers in
There have been a few casualties this year,
2009? In this age of on demand 24-7 news,
nationally with women’s magazines New Woman
newspapers can no longer be regarded as the
and Eve closing and several local press titles
foremost source of information as we all now
ceasing to print across the UK including the
have a huge media repertoire. Nonetheless,
Aberdeen Independent and Ayrshire Extra and
newspapers are still a trusted and credible
Glasgow East News. We reckon there will
medium and therefore publishers must assess
be more casualties in local press to come as
how best to offer good content across a range of
publishing companies carry out cost cutting
formats. Greater emphasis needs to be placed
exercises.
on in-depth analysis and feature articles.
However, on the bright side, some publishers
Publishers are no longer all about their print
still reckon there are opportunities in Scotland
product but about the range of editorial platforms
with City AM, the successful London business
they can provide an advertiser. Most of the
freesheet set to launch in Edinburgh and
nationals have already been investing heavily in
Manchester in Spring 2009. Also, at time of
their online offerings and the regional and local
printing we have heard that Forth & Independent
press are following suit.
Top ScoTTiSh SiTeS
Websites Total Unique Visitors % Reach
(000)
Total Internet : Custom Target 3,760 100.0 Disney Online 333 8.8
Top 100 Properties N/A N/A Channel4 329 8.8
Google Sites 3,230 85.9 DIRECT.GOV.UK 325 8.7
Microsoft Sites 2,908 77.3 Terra Networks 320 8.5
AOL LLC 2,577 68.5 Wal-Mart 311 8.3
Yahoo! Sites 2,039 54.2 Rightmove Sites 303 8.1
eBay 1,887 50.2 NHS.UK 299 8.0
BBC Sites 1,635 43.5 Friends Reunited Group 297 7.9
Wikimedia Foundation Sites 1,282 34.1 JOBCENTREPLUS.GOV.UK 291 7.8
Ask Network 1,226 32.6 NEXT Group 291 7.7
Amazon Sites 1,174 31.2 PREMIUMTV.CO.UK 290 7.7
Apple Inc. 828 22.0 TUI Group 283 7.5
Lycos Europe Sites 820 21.8 Arcandor AG 278 7.4
Fox Interactive Media 782 20.8 LIMEWIRE.COM 272 7.2
FACEBOOK.COM 706 18.8 Automobile Association Ltd 269 7.2
Sky Sites 697 18.5 EasyGroup 267 7.1
HBOS 691 18.4
Answers.com Sites 263 7.0
Home Retail Group 661 17.6 ITV Sites 256 6.8
Glam Media 655 17.4 Marks&Spencer 245 6.5
Tesco Stores 654 17.4 NetShelter Technology Media 244 6.5
Time Warner - Excluding AOL 647 17.2 Guardian Media Group 242 6.4
DMGT 641 17.0 Groupe Lagardere 241 6.4
CBS Corporation 619 16.5 Ciao Sites 233 6.2
Yellow Book Network 606 16.1 GAME Group PLC 232 6.2
Viacom Digital 570 15.2 Royal Mail Group 228 6.1
Adobe Sites 552 14.7
Shopzilla.com Sites 226 6.0
News International 522 13.9 UGO Entertainment 218 5.8
Expedia Inc 515 13.7 Nokia 217 5.8
Orange Sites 511 13.6 Six Apart Sites 214 5.7
WordPress 485 12.9 Gannett Sites 213 5.7
Camelot Group 473 12.6 Arcadia Group Limited 213 5.7
Trinity Mirror Group 472 12.6 Reed Business Information 207 5.5
Moneysupermarket.com Financial Group 469 12.5
Lastminute.com Sites 205 5.5
The Royal Bank Of Scotland 435 11.6 Ticketmaster 205 5.4
Virgin Media 427 11.3 MINICLIP.COM 202 5.4
British Telecommunications 427 11.3 Vodafone Group 202 5.4
UK.COM 418 11.1 Turner Network 192 5.1
Trader Media Group 414 11.0 Hearst Digital Network UK 187 5.0
The Mozilla Organization 405 10.8 Demand Media 185 4.9
Bauer Consumer Media 399 10.6 Connexus 173 4.6
Real.com Network 398 10.6 WildTangent Network 173 4.6
Dixons Stores Group 391 10.4 365 Media Group 168 4.5
Gorilla Nation 374 10.0 MEGAVIDEO.COM 160 4.3
Break Media 369 9.8 MONEYSAVINGEXPERT.COM 158 4.2
Media information supplied
Play.com Sites 368 9.8 The Carphone Warehouse Group 149 4.0
Kingfisher 363 9.7 Tiscali Sites 147 3.9
by Feather Brooksbank
ARTISTdirect Network 348 9.3 Telegraph Media Group 146 3.9
Virgin Group 343 9.1 EA Online 138 3.7
First Choice Holidays PLC 342 9.1 Barclays Bank 128 3.4
Lloyds TSB 339 9.0 ATOC 102 2.7
Shop Direct Group 336 8.9 HSBC 94 2.5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148