State of the Nation
15
Gary Smith (above) launched Hush
of the market gaps left from cutbacks at the rebrand was Target Direct Print, which changed
last year with Ian White and Niall
government’s economic development agency, its name to Brightsource.
Fogarty
Scottish Enterprise. The new venture, launched
With all the name changes going on in the
by former Scottish Enterprise senior PR
below-the-line world, the arrival of a completely
executive Craig Cowbrough, revealed its initial
new agency could easily have been overlooked,
target would be to target SMEs in sectors which,
had it not been for the pedigree of the
according to Cowbrough, can no longer rely on
individuals involved. Gary Smith, formerly joint
the same level of communications support.
managing director of 1576, teamed up his
Finally, there was a new man at the helm for former Draft Worldwide colleagues – Ian White,
the Edinburgh office of Golley Slater Public at the time on gardening leave from his head of
Relations, when the agency brought in Jonathan direct role at Leith, and Niall Fogarty – to launch
Murray to head up its Scottish operation. Murray Hush in Edinburgh. The new structure saw Smith
arrived from Trimedia, where he had worked for take on the role of chief executive, White as MD
18 months. and Fogarty as commercial director.
Another new launch, Open Glasgow, welcomed
Below-the-line
Union Direct’s former managing director Daniel
Clare to the helm. Clare took on an equal share
There was less auspicious close to 2007 for the
of the business with Liz O’Connor, who was one
Scottish below-the-line scene, as Arc Worldwide
of the founders of The Bridge. The other key
announced it would be leaving Edinburgh and
shareholder is London-based group All About
Scotland. Parent group Publicis opted for ‘a
Brands.
single development strategy’, putting its UK
focus entirely on London. Staff in Edinburgh
Meanwhile, The Cello Group reorganised and
were offered new roles in London, however,
rebranded its response communications division
the agency’s managing director Carolyn Laing
under the name of Tangible Group – creating
opted to take time out to consider her next move.
one of the UK’s largest integrated marketing
communications groups. The move saw
That next move later emerged as a return to
Navigator and Farm Communications’ direct
BD Network – the agency she left to join Good
marketing division join forces to create Tangible
Creative and latterly Arc – as client services
Communications, with Andy Carolan, previously
director. In July, the agency rebranded as the
chief executive of Navigator, in the role of
succinct BD and promoted Laing to managing
chairman and John Rowley, formerly chairman of
director. The incumbent in the role, Stephen
Farm Communications and The Leith Agency, as
Pearson made the switch to head up direct and
chief executive.
data operations, before exiting the business a
month later without a job to go to.
Jump Marketing also concluded a review of the
agency this year, following the appointment of
Meanwhile, BD’s Neil Fleming left to take the
Ann Duncan as managing director. Duncan took
creative director role at Bob Marketing this
the reigns for the agency from Moyra Harvey,
year, filling the role vacated by Allan Nicholls,
who resigned in 2007 following differences over
who resigned from the business in July. BD’s
the direction of the company. The review led
first move to fill the void left by Fleming was
to the appointment of Nicola Barr in the role of
the appointment of George Lyons, who had
global account director.
previously been working in New York.
The Direct Marketing Association UK announced
Another of the industry’s best-known players
the appointment of David Metcalfe, head of
WWAV Rapp Collins Edinburgh shortened its
wholesale banking development at Lloyds TSB
name this year and began operating under the
Scotland, as its new head in October. Metcalfe
brand name, Rapp. The identity, which was
has taken over the role of chair of the DMA’s
assumed by all of the WRC agencies within the
newly formed Board and Advisory Council.
global network, was adopted to signify a greater
Fedelma Good, head of marketing for privacy &
integration of its resources.
suppression management for Barclays, became
Another company beginning 2008 with a
the DMA’s deputy chair.
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