CONVERSATIONS | From the Editor
But Wait, There’s More! By Ellen H. Brisendine,
ehbrisendine@tscra.org
T
HAT OLD “AS SEEN ON TV” MARKETING HOOK IS ACTU- ally a true statement when it comes to talking
about the 2016 Cattle Raisers Convention coverage in this month’s issue of The Cattleman. On the cover, you’ll fi nd a version of the origi-
nal pencil drawing by Dino Cornay that was presented to outgoing President Pete Bonds, Sagi- naw, at the Closing General Session. Within this
issue, you’ll fi nd 52 pages of pictures, reports, updates and 2 feature articles based on presentations made at the 139th annual convention. And on the last page of this issue, you’ll see an historic picture of the attendees at the Cattle Raisers Convention in 1900. The event has grown a bit in the ensuing century. The 2016 Cattle Raisers
Convention, with its Expo, speakers and socials, drew 4,500 guests to Fort Worth for the weekend. You’ll fi nd the highlights inside, but as promised in the headline, there’s more. Thanks to the largest team of writers and photographers organized by
The Cattleman to cover a Texas and Southwestern Cattle Raisers Associa- tion (TSCRA) event, we generated more than 2,000 photos of the weekend. You can view them to your heart’s content by clicking on “Photos” in the blue navigation bar at
cattleraisersconvention.com. If you attended the convention and want to hear one of the talks, let
me know and we’ll send you the link to download the audio fi le. These images and audio fi les will be available for your pleasure until June 30, so don’t tarry if you want to capture some memories and some excellent educational presentations. While the convention is the primary focus of this issue, I also encourage
you to fi nd this month’s article on fi re in our Ranching Department. This is a 12-part series on wildfi re and prescribed fi re, and in this installment, “Fire Fighting Tools: Collaboration and Communication,” Gary DiGiuseppe interviews Larry Gray, TSCRA executive director of law enforcement and theft prevention, to showcase how your association works with other emergency managers to protect the interests of ranchers during wildfi re outbreaks. We also have the monthly plant identifi cation column, provided by Kent
Ferguson, Valley Mills. If ragweed pollen makes you sneeze, take a good look at the pictures of giant ragweed featured this month. And I hope you’re keeping up with the column by Kristin Lewis Hawkins
on the upcoming veterinary feed directives (VFD). Hawkins, staff writer and editor of the daily emailed newsletter The Cattleman Update, explains extra-label use of medications in animal feed. If you attended the convention, enjoy the memories. If you did not, enjoy
the coverage and the education provided here. And save the date for the next one — March 31 to April 2, 2017, San Antonio. There’s guaranteed to be more.
6 The Cattleman June 2016
Charter Member
Published by Texas and Southwestern Cattle Raisers Association
1301 W. Seventh Street, Suite 201 Fort Worth, Texas 76102-2660 Phone: 817-332-7155 Fax: 817-332-6441
Subscription Inquiries: (orders, address change, problems) 800-242-7820
thecattlemanmagazine.com
ELLEN H. BRISENDINE Executive Director, Communications Services
KRISTIN HAWKINS Web Content Manager/The Cattleman Update Editor
CHRISTINA SEBESTA Circulation Manager/Advertising Coordinator
LINDA LEE Production Manager
LIBERTY CAMPBELL Production Graphic Artist
JOYCE MARSDEN Copy Editor/Proofreader
SHAWN MCCOY Advertising Sales
GINA BRYSON Media Consultant
The Cattleman
thecattlemanmagazine.com
Cattle Raisers Insurance
cattleraisersinsurance.com
TSCRA
tscra.org
Law Enforcement
tscra.org, click on Theft & Law
Cattle Raisers Convention
tscra.org/convention
LIVESTOCK PUBLICATIONS COUNCIL
thecattlemanmagazine.com
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