CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
Annual Report Recaps State and National Beef Checkoff Programs
T
HE TEXAS BEEF COUNCIL (TBC) HAS PUBLISHED THE 2015 Annual Report, highlighting key state and national
programs in the areas of promotion, research and edu- cation. Included in the annual report is an overview of revenues and expenditures for fi scal 2015. “I’m proud to announce the release of our annual re-
port, which includes fi nancials and program highlights from the fi rst year of the state beef checkoff program as well as the national beef checkoff program,” said Austin Brown III, rancher from Beeville and chairman of the TBC board of directors. Brown is also a member of the Texas and Southwestern Cattle Raisers Associa- tion board of directors. “The annual report is a great source of informa-
tion that gives Texas beef producers an opportunity to learn more about how both checkoff program dol- lars are being invested in demand-building programs throughout the year.” TBC conducts the $1 per head national checkoff
program for Texas beef producers and is a contrac- tor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. The national Beef Checkoff Program was established
as part of the 1985 Farm Bill, assessing $1-per-head on the sale of live domestic and imported cattle and the equivalent on imported beef and beef products. Under the law that guides the checkoff, 50 cents of each Texas checkoff dollar must go to the Cattlemen’s Beef Board for national programs. The TBC board of directors, consisting entirely of Texas cattlemen and women, invests the other half dollar in programs conducted in Texas as well as additional national and international beef marketing programs.
Texas beef producers voted in June 2014 and ap-
proved the establishment of a state-level beef checkoff program. Collections began Oct. 1, 2014. The program is funded through a refundable $1 per head assessment on cattle at each point of ownership transfer in Texas. The funds are managed by the BPRCT in accordance with Texas law. The BPRCT consists of 20 Texas cattle- men and women appointed by the Texas commissioner of agriculture. Unlike the national checkoff program, the BPRCT oversees the entire $1 checkoff assessment and can choose to invest state dollars in the areas of promotion, research and education in Texas, the U.S., and international markets. The report presents the combined fi nancial results
of TBC and BPRCT and includes a chart indicating the percentage breakdown of investments in each program area. The chart also shows TBC’s voluntary investment in the Federation of State Beef Councils and combined voluntary investment in U.S. Meat Export Federation (USMEF). Some of the programs highlighted in the report include health infl uencers, social media, retail education, beef quality assurance, international market- ing, BEEF team, public relations, issues management and retail promotion. The report’s reverse side summarizes similar infor-
mation on national programs approved by the Cattle- men’s Beef Board and contracted through organizations such as the National Cattlemen’s Beef Association and the USMEF. To request a copy of the annual report summary or
a more detailed audited fi nancial report, please email
beef@txbeef.org or call toll-free 1-800-846-4113. The annual report can also be viewed online at TexasBeef-
Checkoff.com.
24 The Cattleman May 2016
thecattlemanmagazine.com
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