PEOPLE Jochen Schnadt


Three questions for... ... Jochen Schnadt, CCO, bmi regional


1


What are your immediate plans for the future of bmi regional? The company has changed no end since it was sold in 2012


and we now have it on a really flat footing that will let us consider the next step. Our new deal with Amadeus puts us in far more control of our sales and is a massive enabler for us to do a lot more partnerships on connections for other airlines. However, we will predominantly be looking at where we can do more on our existing partnerships and work out how to fill the gaps that we already see in the market. We need to work out which markets we can actively service to improve, whether it is a partner needing us to provide services for them or ensuring they have the right aircraft for the right routes. We are also very focused on business


traffic and we are generating an active strategy to ensure we go after it. Our own sales have also very much been B2B but by looking at partnerships we can consider more B2C and sell extra seats on scheduled flights.


2


Frankfurt is a “key opportunity”


What opportunities and problems do you see in 2016?


Our key opportunities will be in the additional


regional markets that are looking to get access to global hubs and in particular Munich, Frankfurt and Brussels. Providing those connections will be very important.


The main challenge for a small business like ours is to be able to achieve the levels of change that we want. We know we can do it but to get things moving as quickly as we want them to will be quite an issue. We also need to raise awareness of what we’re doing as much as possible and continue our business focus. However, our focus on the business


market does give us an opportunity. Because we are targeting business customers who travel more regularly, we only have to get them onboard once and impress them. Do that and then you have them coming onboard six or seven times a year as a result.


“Working for a small company helps as they often have the natural vision and ability to string things together that we have planned ourselves.”


something special and want to do something different. You also need to work with people who understand where the markets are and what the customers really want if you are to develop tangible and sustainable profit generation which is crucial for any business. Working for a small company also helps as they often have the natural vision and ability to string things together that we have planned ourselves. It means we can create opportunities rather than reacting to market trends, and that’s where I really believe we can differentiate ourselves.


Jochen Schnadt 70 ISSUE 3 ROUTES NEWS 2016 routesonline.com


Career experiences: Do you want to share your own career experiences? Contact erobertson@ttgmedia.com via email or via Twitter at twitter.com/banthamed


3


What are you proudest of in your career?


Looking back I certainly don’t have any regrets and


I’ve been proud of most of the things I’ve done, particularly the different companies, like ExpressJet Europe and Jetmagic, and projects I started. I am good at taking businesses forward and do this by maintaining a strict focus on the business-led propositions in the project.


Staffing is also really important and I have always been a big believer in working with the right people. I like to work with people who want to do


Schnadt: the airline creates opportunties


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