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Manila ROUTES ASIA


Tourism Australia ‘Destination’ prize


Recognition for Auckland


Auckland Airport marketing award


New Zealand’s Auckland Airport was the overall winner of the Routes Asia edition of the Routes 2016 Marketing Awards. The awards were announced at the Networking Evening event, which took place at The Blue Leaf Filipinas in Manila. The awards, which are voted


$1.35 billion, giving Brisbane Airport the same capacity as Singapore and Hong Kong airports with nearly 49 million people catered for. It follows the reopening of a $45 million redevelopment of the international terminal in October 2015. Lord Mayor Graham Quirk said: “Brisbane is an emerging New World City and this event is further recognition of our status as a leader in the Asia Pacific. This is also a key outcome of our Brisbane 2022 New World City Action Plan, which acknowledges our visitor economy as a key growth sector and highlights air route development as a priority.”


launch of the first LCC alliance in the world, we are entering into a new era of travel that speaks to what travellers really want: flexible and affordable routes that are also safe and secure.”


The linking of the four carriers’ networks means that new direct, one- stop flight options will be available under the auspices of U-FLY including international options such as Lhasa- Tokyo and Harbin-Phuket. There will be an obvious focus on China initially but as other LCCs join, U-FLY’s goal is to develop a pan-Asian offering that provides an expanded network for low-fare travel across the region.


exclusively by airlines, comprise three airport categories, split by size, and a destination category for the best destination marketing campaign by a tourism authority. Auckland Airport was the


overall winner, having already won the 4-20 million passengers category, while Guam’s A.B. Won Pat International Airport was honoured in the under 4 million passengers category; Changi Airport Group won in the over 20 million passengers category. Tourism Australia also proved


the strength of its proposition after winning the Destination Marketing category for the fourth year in a row (see right). Speaking at the ceremony


Peppy Adi-Purnomo, south-east Asia and India development manager, Auckland Airport, said: “It means a lot for us that our airline partners supported us and nominated us through the awards process. “All the work we do is about ‘win win’. “We are not


interested in short-term success but always look at the long-term and developing a relationship that is right for the airline and also for us at the airport.”


routesonline.com ROUTES NEWS 2016 ISSUE 3 15


Tourism Australia’s strong marketing performance was again recognised at this year’s Routes Asia with the national tourism marketing organisation taking home the Destination Marketing Award for the fourth year in a row. The award recognises its broad


marketing activities and joint cooperative campaigns with more than 200 industry partnerships including airlines, tourism organisations and airport partners. Tourism Australia general manager, Asia and strategic partnerships Tim Jones said: “It’s a privilege to accept this esteemed award on behalf of ‘team Australia’ – Australia’s airports, state and territory tourism partners and Tourism Australia – in recognition of our combined efforts in aviation development. Tourism Australia plays a targeted and strategic role in the aviation arena, using partnerships to help grow sustainable and competitive aviation capacity to Australia.” Australia has seen strong growth in aviation capacity in the past decade with expansion by many carriers serving Australia directly from Asia and the Middle East as well as a number of new entrants, most recently Qatar Airways. In 2015-16, Tourism Australia will work with 22 airlines on marketing campaigns across its key international markets generating AUS$30 million in additional marketing funding.


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