industry news
OUTDOOR-SHOW.COM
FRIEDRICHSHAFEN, GERMANY
JULY 13-16 2016
Asics launches ‘WANT IT MORE’ campaign
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rue sport performance brand Asics aims to deliver its most provocative and inspiring brand campaign yet with ‘WANT IT MORE’, a direct call for all
athletes to step up their training efforts and realize ever-greater achievement. Focusing on how far athletes across all sports - and of all ages - will go to reach their goal, the campaign is designed to support Asics global strategy to expand its footprint beyond running and reach a wider, younger audience. Importantly, the campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from Asics Institute of Sport Science, delivering improved performance, style and comfort. Launching at
asics.com/wantitmore,the fully-integrated campaign will be published
across all Asics social media outlets. “With this campaign, Asics aims to inspire and motivate athletes to reach their goals,”
said Paul Miles, senior general manager, global brand marketing division, Asics Corporation. “We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, Asics celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world.”
MPand Aqua Sphere launch training Suits
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he launch of the MP brand last year has created a new line of
premier competitive swim gear and training equipment. This February, MP training suits are
the latest products to arrive at retail in the UK and they are designed to effectively meet the durability demands of competitive swimmers. Made from XLance Eco, a technologically advanced sustainable fabric which is extremely chlorine-proof, the elasticity in these swimsuits remains the same even after 240 hours in the pool. In addition, the fabric has an immensely long-lasting resistance to sweat and sun cream. Further to their invaluable technologically-advanced features which competitive swimmers will welcome, Phelps himself enjoys electrifying colours and patterns and he has personally selected the vibrant fabric prints which give the range huge visual appeal. The end result is a range of MP training suits which not only perform well, they look super stylish. With their vast expertise, Phelps and
Bowman had very clear ideas about what should be improved in the world of competitive swim gear. In creating the MP brand, Aqua Sphere relied on them to drive the product development priorities and provide feedback throughout the process in order to convert those ideas into working products. Phelps will train using the entire line of MP swim gear heading into the 2016 Olympics. “The 2016 line of MP products builds off of the successful launch of the brand in April 2015,” said a spokesman for Aqua Sphere. “We look forward to the continued introduction of innovative technical swim products to serve competitive swimmers’ needs.”
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