industry news
Adapt Nutrition launches advanced supplement range A
dvanced sports supplement brand Adapt Nutrition has launched its first range of training and fitness products to
the consumer and trade market, which will be supported by a nationwide PR and marketing campaign. The Bury-based company has formulated high quality sports
nutrition products which optimise fitness regimes and boost levels of vitamins and nutrients lacking in a normal diet. The firm aims to secure nationwide listings with both high street retailers and online e-tailers.
Listings for the new range have already been secured with sports
nutrition and supplement e-tailers
monstersupplements.com and
powerhouse-fitness.co.uk.
The range, which currently boasts six products including Adapt
Nutrition Pre-train, a potent amino acid based pre-workout product designed to increase athletic performance, has been developed to optimise workout results. Adam Dickinson, founder and managing director of Adapt Nutrition
said: “I have been involved in sports nutrition for 17 years, and have always been interested in sports supplements and how they are able to take training to the next level. I felt there was a gap in the market for advanced supplements, and a demand for smarter supplements which pinpoint deficiencies in certain nutrients needed for top results. The products we have developed are carefully formulated with health and fitness in mind, in order to achieve optimum results.”
to celebrate the new contract, which will take the partnership to the ten year mark. "It is no coincidence that I have
Gary Anderson extends Unicorn deal G
ary Anderson is aiming for a third World Championship title
Inspirational British Paralympic sprinter signs sponsorship deal with Asics
A
sics has today announced that British silver medallist and IPC World Gold medallist
Paralympic sprinter Libby Clegg has signed a two year footwear and apparel sponsorship deal with the true sport performance brand. Libby is registered blind and competes in the T12 100m and 200m race with the aid of guide runner, whom Asics will also supply with footwear and apparel as part of the deal. Commenting on the partnership, Clegg said: “I am
extremely excited to sign with Asics as I strive to reach my goals in what is a huge year in 2016.” Asics will develop the latest innovative footwear and
apparel for Clegg on the track, whilst she will also be seen in the Asics training range and lifestyle Asics Tiger collection off the track. Cathy McGinnis, marketing manager of Asics UK &
Ireland, commented, “Libby is one of Great Britain’s most successful track and field athletes and a true inspiration. Everyone at Asics is delighted to be supporting her with the latest technical footwear and apparel over the coming years. We wish her the very best of luck going into a huge year for Paralympic sport, and look forward to successful times ahead.”
produced the best darts of my life since joining up with Unicorn in 2011. I was the nearly man. Well, now I'm not. To win back-to-back World Championship titles has been a huge achievement. To win three on the spin is the ultimate," he said. Unicorn was the final piece in the jigsaw for me. I have always received fantastic support. It is a family and I want to achieve a lot more for them as well." Unicorn managing director Edward Lowy commented: "That Gary should put together back- to-back World titles is testament to this 'Great Scot'. An on-form Gary Anderson is an unstoppable force of nature on the oche and we are thrilled the partnership with Unicorn has been so fruitful." In other company news, Aussie star Kyle Anderson has been rewarded with a new long-term contract with Team Unicorn. Kyle has proved to be
a huge hit over the last 12 months since taking the gamble to play the PDC tour as a full-time professional. He commented: "Signing again with Unicorn is
really exciting for me," he said. "My first two years with the company have been brilliant. I love the family atmosphere and they have looked after me so well. Here's to an exciting future - I am definitely in the right place!"
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