trade news
Tekocontinues to innovate with Super
Evolution series Multi award-winning performance sock brand Teko has launched its new Super Evolution series for 2016.
A
pioneer in eco-friendly fibres, Teko won the ISPO 2016 award for ‘Eco Performance’ and an
ISPO 2016 award in the Performance Baselayer category for its 100% recyclable ‘Regenerate Me' sock; this comes aſter winning an OutDoor 2015 award in the ‘Sustainable Innovations’ category for the same product. Teko’s ‘Regenerate Me' socks are constructed with 100% regenerated polyamide from rescued fishing nets, which are regenerated in the Econyl plant - a world first!
Teko now continues to innovate with its Super Evolution Series. Features include a new Ripple
System and Accelerator Channel for much improved evaporation; Teko’s Achilles Wrap System for a perfect fit around the crucial area - the heel-instep-perimeter; an asymmetric foot design; seamless toe; ergonomic heel and anti- crumple zone.
Socks in the range are suited to
various activities for which comfort and support are paramount.
Key models include: ENDURO
A light cushion, mini-crew height sock, the Enduro is ideal for trail running, biking and light hiking. This unisex sock is available in 5 colourways in sizes S-XL.
DISCOVERY
This is a light cushion, crew height sock that is also ideal for light hiking, trail running and biking. This taller height unisex sock is available in 4 colourways in sizes S-XL.
EXPLORER
A medium cushion, crew height sock which is ideal for hiking and biking. Also unisex, it is available in 3 colourways in S-XL.
OutDoor 2016set for success
From 13 – 16 July 2016, Friedrichshafenwill once again become the leading international meeting point for the outdoor industry.
European Outdoor Group. “2016 is going to be a good year for OutDoor, underlining its position as the international trade exhibition,” said Klaus Wellmann, CEO Messe Friedrichshafen. 2016 will once again see the total OutDoor exhibition area of 85,000
O
square metres completely filled. Included among the top brands attending are newcomers Crocs and Zimtstern. “The late onset of winter this year poses challenges for the industry. This makes it even more important to ensure that there is a broad dialogue and that everything is on the right track for the summer business. It makes sense for brands to position themselves for all four seasons and the OutDoor show is the ideal summer platform – it’s a must-attend event,” explained Stefan Reisinger, head of OutDoor, Messe Friedrichshafen. In addition, the supporting programme includes tried-and-tested
favourites. The large number of new products that will be exhibited in Friedrichshafen will be reflected by the OutDoor Industry Awards; once again for 2016, an international panel of experts will be assessing the
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SGB-SPORTS.COM
utDoor 2016 will welcome more than 900 exhibitors from over 40 countries, including the members of the prominent trade association and the show’s partner, the
most innovative entries to decide who should receive one of the prestigious awards. Keeping a finger on the pulse as ever, the EOG and Messe Friedrichshafen will be bringing together industry representatives at the OutDoor Conferences. For more information, please visit:
www.outdoor-show.com.
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