CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
New Leaders Elected to Texas Beef Council Board T
HE TEXAS BEEF COUNCIL’S (TBC) NEWLY ELECTED BOARD of directors began the new fi scal year leading the
state’s producer-run beef marketing organization. The TBC board of directors consists entirely of beef produc- ers providing representation of the state through orga- nization affi liation. In addition, the board may elect 2 directors at large, without nomination by a qualifi ed organization, to round out the board with equitable geographic and sector representation. Austin Brown III, Beeville, chairs the TBC board. Brown represents the Texas and Southwestern Cattle Raisers Association. He is a cow-calf producer and ranches in South Texas. “I’m honored to serve Texas cattlemen and women
in this leadership role,” said Brown. “Texas beef produc- ers should know their state and national beef checkoff program is working hard on their behalf to help build beef demand and help them be profi table.” Jason Beyer of Dublin will represent the packers on
the TBC board and is the newly elected vice chairman. Joining Brown and Beyer on the executive commit-
tee are Ryan Moorhouse, Steven Lastovica and outgo- ing chair, Dave Edmiston. The executive committee acts for the entire board on matters that require ac- tion between regularly scheduled meetings of the full 20-member board. The TBC board establishes the budget and ultimately
decides which demand-building programs receive the checkoff funding collected under the national Beef Checkoff Program. Directors can serve up to 6 con- secutive 1-year terms on the TBC board. “For more than 28 years, Texas beef producers have
been making decisions about where their checkoff dol- lars are invested in the areas of promotion, research and education,” said Brown. “I’m confi dent in our board’s vision and strategic plan that will be implemented through fi scal year 2016.”
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22 The Cattleman February 2016
thecattlemanmagazine.com
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