CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
Texas State Checkoff Program Begins Second Year
RCR 974 Harland ET Thank you to these buyers:
WT Waggoner Ranch – Vernon, TX – 24 bulls Bill White – Stowell, TX – 10 bulls
Justin Weishuhn/ Three R Ranch – Paint Rock, TX – 2 bulls J&J Bolton – Vernon, TX – 1 bull
Breeding-age bulls available All bulls come with EPDs, ultrasound data and fertility tested.
Loyd Whitehead Cell 325-234-5115 Office 325-396-2384
Randy Wood 325-396-4911
Mark McClintock 325-650-4223
5749 Rocking Chair Lane • Ft. McKavett, TX 76841-2007 Certified Brucellosis-Free 5514
A
FTER A SUCCESSFUL INAUGURAL year, the Texas State Beef
Checkoff program is into its sec- ond year of collections that fund programs aimed at strengthening and expanding beef demand. Texas beef producers voted to establish a state-level
beef checkoff program in June 2014, approved by a wide margin of 66 percent of voters. The Texas Department of Agriculture conducted the referendum upon petition by cattle industry organizations under the authorities designated by the Texas Legislature. The program is funded through a refundable $1 per
head assessment on cattle at each point of ownership transfer in Texas. The funds are managed in accor- dance with Texas law by the Beef Promotion Research Council of Texas (BPRCT). The BPRCT consists of 20 Texas cattle producers appointed by the Texas commis- sioner of agriculture. All state beef checkoff programs are overseen by the BPRCT. The BPRCT contracts with the Texas Beef Council
LIVESTOCK EQUIPMENT
to conduct demand-building programs in the areas of promotion, research and education. “As beef and dairy farmers and ranchers, every dol-
Manual Chutes, Hydraulic Chutes, Headgates, Calf Tables, Palpation Cages, Tubs and Alleys, Open Sweeps and Alleys and Panels
Protection, KS 67127 • 1-800-345-7434 email: fi
lson@unitedwireless.com www.fi lsonlivestockequip.com
20 The Cattleman February 2016
thecattlemanmagazine.com
lar we invest into the program goes to help increase profi t opportunities by keeping beef top-of-mind with consumers,” said Austin Brown III, Beeville cattleman and BPRCT chairman. “I’m proud of my fellow cattle- men and women for standing up for our industry and recognizing the importance and need for this program. We are working to continue to grow beef demand by investing in program areas such as retail and food- service, international export marketing and digital consumer marketing.” Brown is also a member of the Texas and Southwestern Cattle Raisers Association board of directors. The fi scal 2016 year for the BPRCT began Oct. 1, 2015, with a budget of $9.51 million.
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