caps & closures | Market analysis
Demand for plastics caps and closures in Europe continues to grow, driven by technological innovation and added-value design, writes Applied Market Information’s Márta Babits
Added-value demands shape Europe’s closure markets
Demand for added-value and premium closures is expanding across application sectors in Europe
In Europe’s evolving caps and closures industry, technological advances are playing an increasingly important role. Caps and closure producers have to innovate to protect and grow their profi tability, while product and system developments at several levels of the supply chain aim to address changing customer needs. Analysis shows that growth in certain key market segments and changing packaging trends remain the key drivers of demand for plastic closures. Plastic closure demand in Europe reached an estimat- ed 225bn units in 2014, up from 220bn in 2010, according to latest sector analysis by Applied Market Information (Plastics Caps and Closures in Europe 2015). The outlook for the closures market remains positive with further output growth and increasing demand for added-value and premium products shaping the landscape. The global recession of 2008-10 accelerated the process of rationalisation of the European closure
18 INJECTION WORLD | July/August 2015
moulding industry that had been underway for several years, particularly in Western Europe. Yet the industry still has a long tail of small suppliers. Central and Eastern Europe continues to attract a high level of new investment. Meanwhile, caps and closures producers are consolidating manufacturing plants, driving demand for larger mould tools and improved logistics. Process simplifi cation is also a key consideration in creating an effi cient and cost effective supply chain. Selection of a packaging system remains a complex decision based on many factors, including protection of the product, its properties, the available packaging technology, economics, marketing considerations, environmental considerations and legislation. Histori- cally, product protection was the strongest driving force in packaging selection, while other factors took a back seat. Today marketing and technology play much more central roles in packaging selection.
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