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Family jungle, mocktail bar


and DJ corner. Newcomer Amilla Fushi,


meanwhile, has two to six- bedroom “residences” which are perfect for larger families, while the Residence Maldives has a new Mini Marine Biologist programme.


Pick and choose The way families think about their holidays is definitely changing. It’s no longer necessarily a destination-led choice, but steered instead by the type of experience sought. Carrier’s Luxury Family Escapes 2015


brochure encapsulates that shift as holidays are set out by experiences such as Fly, Flop & Forget-about-it; Kids’ Clubs; Young Explorers; Home from Home; Snow Angels; Beach and Beyond; Ultimate Playgrounds; and Little Voyages. The brochure identifies useful nuggets such


as the type of price you can expect to pay over peak dates and which hotels guarantee interconnecting rooms. Carrier exclusives have been sourced for clients, including complimentary dining for children, access to kids’ clubs, resort credit and complimentary ski lessons. Following the trend for more tailor- made family holidays, the Carrier Concierge can organise bespoke experiences, book services and source ideas for activities. Carrier also predicts the rise of multi-


generational holidays and has seen a surge in party size. The operator put together the Pensions Freedoms collection following the pension reforms in April with over-55s potentially taking advantage of greater financial freedom; multi-generational holidays have been named Grandkid Getaways. Large family villas within resorts are also in high demand for these kinds of reasons, particularly for special occasions. Most offer butler services, private chefs, fantastic outdoor space and all the facilities of a luxury hotel. Borgo Egnazia in Puglia, Italy offers three- bedroomed super villas with private gardens and pools, ideal for accommodating the whole tribe. Raffles is creating new attractions for young


guests such as the new mini-ranger programme at Raffles Praslin in Seychelles, a destination not usually considered in the mainstream of family travel. Another property there, Desroches Island, has added two five-bedroom family villas and has a Kids’ Haven for little islanders offering yoga, kite flying, conservation walks and fishing. Banyan Tree is finding that more luxury


travellers are choosing to spend their holidays with extended family and is keen to embrace the “3G” movement by suggesting its large private pool villas at Banyan Tree Mayakoba in Mexico, Banyan Tree Lang Co in Vietnam and Banyan Tree Phuket in Thailand for large families and plenty of activities to suit every generation. Point Yamu by Como in Phuket is also one of


the first resorts in the hotel group to get a new 60  TTGLUXURY.COM  SUMMER 2015  DESTINATIONS


concept kids club, designed by founder Christina Ong’s daughter Melissa, who has four children. A play area takes children from four upwards, while a next-door teens area includes games consoles and the more retro table football.


Next level planning Abercombie & Kent is set to launch a new family programme in June to take its offering to the next level. UK managing director Kerry Gold says:


“There is little doubt that the family travel market has grown over the past few years, with a number of clear trends emerging. Whilst historically this market segment largely leant towards beach resorts with great kids clubs and childcare options, these days parents are looking for experiential travel that they can share with their children.” She says a range of cultural and educational


travel ideas will help to bring the classroom alive, covering key syllabus subjects such as Egyptology and the Romans. “Our adventure holidays include some


fabulous trips such as riding in Argentina and trying your hand at being an elephant handler in Thailand. Activity holidays are all about learning life skills – perhaps scuba diving or sailing,” she adds. “Then there are our wildlife trips for


families that are all about seeing the world’s most spectacular creatures in their natural habitat – from black bears in Canada to marine iguanas in the Galapagos.” Elegant Resorts reports a demand for families


seeking private islands and high-end, all- inclusive resorts where every whim is indulged. The operator’s head of brand Sally Booth says: “Hotels more often factor in accommodating nannies nowadays and generally two-bedroom accommodation is so popular that availability is difficult with families having to book further in advance for those key festive, Easter and half term holidays. Of course this makes last-minute family requests harder to fulfil.” The quality of children’s clubs in European


resorts is rising, she points out, as they look beyond just entertaining children to providing educational themes where children learn much more. For example, The Ritz-Carlton Abama, Tenerife has combined with Jean-Michel Cousteau’s Ocean Futures Society, where through play and activities children learn about sea-life, the environment, discovery and culture. “European city hotels are increasingly catering


to families too,” Booth adds. “We’ve found that more of their concierges are creating tailored recommendations for families. For example in Florence, Belmond’s Villa San Michele has created a treasure hunt around the city.” Another destination with more recent


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